...d finally market segmentation (in Chapter 10, which, however, was omitted from the electronic edition with no loss of continuity). The promotion ch... ...than marketing. These include education, publicity, arranging for guest speakers, publishing brochures and so on. An executive of an organization ... ...l print ads for concepts are reproduced. That print media are better suited than electronic media as channels for the communication of ideas, was ... ...does keep tabs on the number of public service announcements ("PSAs") aired by the electronic media without charge to concept advertisers (Kitaeff 19... ...tion Program which promotes detection and treatment of hypertension. Retailers of electronic and hi-fi apparatus have long realized the benefits of...