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The Marketing of Ideas and Social Issues

By: Seymour Fine

... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...ED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exchange and Exchange as Mark... ...cial marketing by sponsoring societal causes and programs (for example Masterpiece Theatre by Mobil). It is of little use to debate whether in so d... ...of-home" media such as billboards and bus cards, should be considered. Some movie theatres show spot announcements and one wonders why PIC should no... ...n accumulation of empirical research by Father Andrew Greeley of the University of Chicago, whose work focuses on determinants of acceptance of relig... ...d A. H. Niehoff. 1964. Introducing Social Change: A Manual for Americans Overseas. Chicago: Aldine. Aspinwall, Leo V. 1962. "The Characteristics of ... ...ood Cliffs, N.J.: Prentice-Hall. Blau, Peter M. 1955 .The Dynamics of Bureaucracy. Chicago: University of Chicago Press. 127 Bloom, Paul N. and...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...

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