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Record Labels Established in 1945 (X) Seymour Fine (X) Praeger Publishers (X)

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The Marketing of Ideas and Social Issues

By: Seymour Fine

... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ... inspired and malevolent inculcation of ideas into the minds of those opposing the established order, in other words, brainwashing. Webster's New Wo... ... one or more people. Interest. A feeling of concern about something. Law. Ideas established as enforceable public policy. Lobbying. Pressure upo... ...social marketing occurs virtually everywhere and all the time, but under different labels -public service, organizational development, human interact... ...resting. In return the rumor consumer obtains psychological benefits: In August 1945, a rumor spread to the effect that Russia declared war on Jap... ...nce. It has been a part of human character as far back in time from which written records are available and presumably before that. The principal ... ...orth and health services might be obtained in preventive, or ambulatory form or by recorded phone call (Tel-Med). Summer school is one form of the c... ...ws are comparative descriptive consumer profIles to emerge from the study. (These labels are strictly for identification purposes and surely do not...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...

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