...Two Meanings 23 A BROADENED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exc... ...y be said for a marketer of pollution-control systems to industry. 27 Grey Areas in the Model The assignment of most exchange type... ... Europe, Voice of America and Radio Liberty broadcasts, for example. Recently, en route to the university parking lot, a student remarked to the aut... ...ng political candidates, based on the familiarity of the name (Newsweek, September 27, 1976, p. 36). The motivating objective in branding strategy ... ...ation and Solar Public A wareness Conference, Department of Energy, Silver Spring, Maryland, August 17. -----. 1980c. "Consumer Characteristics in S... ... Applied to All Three?" Paper presented at the Conference on the Selling of Health, Maryland Public Health Association. -----. 1980b. Personal commu...