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The Marketing of Ideas and Social Issues

By: Seymour Fine

...n the work by Rogers and Shoemaker (1971) and in Theories of Mass Communication by Melvin DeFleur and Sandra Ball-Rokeach (1975). On the empirical ... ... Columbian Example.” Economic Development and Cultural Change 14,204-16. Allport, Gordon W. and Leo Postman. 1947. The Psychology of Rumor. New York... ...7. A Free and Responsible Press . Chicago: University of Chicago Press. Copeland, Melvin T. 1923. "Relation of Consumer's Buying Habits to Marketing... ...ful Gas-Powered Propaganda Machine," Public Relations Journal 29, 10-12. DeFleur, Melvin L. and Sandra Ball-Roke, Communication, 3rd ed. New York: M... ...arketing's Application to Fund-Raising." Journal of Marketing 35, 13-18. Miracle, Gordon E. 1965. "Product Characteristics and Marketing Strategy ."...

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