...ing concepts and tools. Marketing ideas goes far beyond their promotion. Anyone who wishes to influence others must research the target audience;... ...keting of ideas and issues – concepts -- is an important process not only to those who are in the business of proposing and diffusing concepts, such... ...ed the term marketing occasionally does. Propaganda is frequently associated with politically inspired and malevolent inculcation of ideas into the ... ...products in this book. Under the rubric "characteristics of innovations," several writers have isolated and discussed attributes possessed by ideas... ...use Shoplifting Smokending Social security Solar energy Subsidies, government Suicide hotline Trade associations Unicef Union label, buy Uni... ...burb is an island, that everyone's fate is connected and that a distant military or political development has the potential for painfully disrupting ... ... marketing seems to have earned for itself two different definitions (Luck 1974). Writers have applied the expression in one sense to mean the socia... ...for America (Time Magazine, 1972). . . . Change agents need not be professionally committed to social change over time. The 1950's and 1960's saw ... ...ement, Symbolic Crusade, Joseph Gusfield (1963) points out how several small, very committed core groups such as the WCTU (Women's Christian Temperan...