...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...d order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now often used disparagingly to connote d... ...ory when restrictions on the spread of ideas have been so relaxed, at least in the United States. Government, church and family are as liberal as th... ...n restrictions on the spread of ideas have been so relaxed, at least in the United States. Government, church and family are as liberal as they have... ...ntries are not precisely ideas or issues but rather organizations, for example, the United Way, or tactics, such as VD hot line. These departures fro... ... but rather organizations, for example, the United Way, or tactics, such as VD hot line. These departures from strict consistency serve to 111ake the... ...of volunteerism or non-government social service; VD is hardly an idea but the hot line is. By no means is Table 1.1 to be considered a complete li... ... features of the dwelling occupied by the family and Senator George McGovern's 1972 presidential campaign strategists found that Volvo owners were a ... ...ional Extension Service, Bulletin No. 13. Novelli, William D. 1980a. "Toothpaste, Presidential Candidates and Good Health: Can Marketing Be Applied...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...