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Wally Amos: Famous Entrepreneur and Literacy Activist

By: Wally Amos

Visit www.ReadItLoud.org to access fantastic reading material and more videos. Today, his name is a household word. His most recent venture is, Chip & Cookie, a retail store, on Oahu, in Kailua Town, Hawaii and an e-Commerce business featuring five flavors of cookies and two chocolate chip cookie plush character dolls, Chip & Cookie, created by Christine Harris-Amos. Wally & Christine founded the Chip & Cookie Read Aloud Foundation in 2005 urging parents and caregivers to read aloud to children for at least 10 minutes each day. Ten percent of the net profits realized by Chip & Cookie LLC will benefit the foundation, an IRS (501)(3C), to support its efforts to promote Children's Literacy. In August 2006, using Savannah as their pilot city, they launched Read It Loud! Savannah. In 1994 he co-founded the Uncle Wally's Muffin Company which produces a full line of muffins. As founder of Famous Amos Cookies in 1975 and father of the gourmet chocolate chip cookie industry, he has used his fame to support educational causes. Wally was National Spokesman for Literacy Volunteers of America from 1979 until 2002 when they merged with Laubac...

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Keynote Speaker Wally Amos

By: Wally Amos

Today, his name is a household word. Wally Amos` most recent venture is Chip & Cookie, a unique cookie boutique in Waikiki and Kailua, Hawaii, and an e-commerce business, chipandcookie.com. Chip & Cookie features 5 flavors of cookies from Wally`s original recipe and the Chip& Cookie characters, originally created by Christine Harris-Amos and the venture`s mascots for literacy. Wally & Christine created the Read It Loud! Foundation in 2005 (readitloud.org). In 2008, a three-year public-private partnership with The Center for the Book in the Library of Congress was formed to stimulate 5 million parents nationwide to read to their children every day. Wally also co-founded the Uncle Wally`s Muffin Company, which produces a full line of muffins. As founder of Famous Amos Cookies in 1975 and father of the gourmet chocolate chip cookie industry, he has used his fame to support educational causes. Wally was National Spokesman for Literacy Volunteers of America from 1979 until 2002 when they merged with Laubach Literacy Council to create ProLiteracy Worldwide. He now refers to himself as a Literacy Advocate. He serves as a Board Member of...

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