... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...those opposing the established order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now often u... ...ma of reconciling altruistic ideals with current negative myths about the business world; (2) the social cause advocate who is already marketing ide... ...e rationale for a marketing approach and sponsors or initiators of ideas. In Part II marketing strategy is discussed by following the time-honored f... ...al health Metric system Military recruiting Minimum wage Motorcycle helmet use Museums Nature conservation New york city Nuclear energy Nudis... ...ered by such institutions as libraries, post offices, YMCAs, chambers of commerce, museums, the Red Cross and so on. Offerings of nonprofit health c... ...ical benefits: In August 1945, a rumor spread to the effect that Russia declared war on Japan only because Russia received in exchange the secret ... ...n effected. In this sense, U.S. attempts to rally popular support for the Vietnam War cannot be called propaganda because of the presence of consid... ...itment." In Irving Louis Horowitz and Charles Nanry (eds.), Sociological Realities II. New York: Harper \ & Row, 63-65. Kitaeff, Adrienne. 1975. .'P...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...