...Issues Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CO... ... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...ED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exchange and Exchange as Mark... ...he inhabitants of the world had little to rely on other than rumored information. Newspapers, the telegraph, the radio are late inventions. Before ... ...cratic need accounts for the volume of details on the inner workings of government published in the American press. Officials engaging in intragover... ...ychology and sociology . 69 Idea Marketing: A Special Case In a recently published article, Michael Rothschild (1979) suggested that market... ...ation channels or what are typically referred to simply as "media," include print (newspapers, magazines) and broadcast (radio, T.V.) media, while pe... ...ss or personal -- either one-to-one, or one-to-many. Mass Media Print media and newspapers in particular, play a more prominent role than radio an...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...