...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...ling of satisfaction obtained from the completion of a course in some subject at a university? The jacket gives the wearer instant gratification but... ...e of America and Radio Liberty broadcasts, for example. Recently, en route to the university parking lot, a student remarked to the author that all... ... the cultural heritage of ethnic groups and foreign peoples. The Oakland Museum in California reportedly attracts thousands of visitors to such fest... ... for whom the words are intended: "For example, a state university might appeal to alumni on the basis of their loyalty and emotional attachment, to... ...win. Leonard-Barton, Dorothy and Everett M. Rogers. 1980. "Voluntary Simplicity in California: Precursor or Fad?" Paper presented at the American In... ...ger. Montgomery , George E. 1972. "Stratification and Nutrition in a Population in Southern India." Ph.D. diss., Columbia University. Morrison, D. ...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...