... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...d services who may recognize broader areas for applicability of the tools of their trade; and (4) those involved in pursuits in which marketing appr... ...ions of their own conduct that the ultimate good desired is better reached by free trade in ideas-that the best test of truth is the power of the tho... ...bad, across vast regions on a scale unprecedented in history. So it is time for the trade in ideas, as perceived by Holmes, itself to be discussed mo... ...ation Army, CARE, many fund raisers, public goods of the U.S. government and labor unions. The top row of the typology may thus suggest new areas f... ...al Association, National Rifle Association, American Petroleum Institute and labor unions. Billed as the most powerful lobbying group of all, is th... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...radical movement for social change and similarly with the case of strikes by labor unions.) Client participation has not proven to be a panacea. ...