... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...IAL MARKETING: THE ULTIMATE MARKETING 117 APPENDIX A 118 APPENDIX B 119 APPENDIX C 122 REFERENCES 126 ABOUT THE AUTHOR 134 6 FOREWORD Ph... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...mbeck and Howell 1976, p. 340). The distinction is reminiscent of and parallel to, C. Wright Mills' "private troubles vs. public issues.” Thus the ... ...only to preserve resources remains a debatable question. Translated into business language, that question asks whether concept "producers" rank surv... ... relevance. It is crucial to realize that any message must be translated into the language of the groups to whom a communication is directed. All ... ...s are expected to present a balanced mix of entertainment, news and public service programming. While no formulas are specified, the FCC does keep ... ...ng from the ACLU efforts. Quite apart from PSAs, broadcast media are also used in programming messages of longer (15 to 60 minute) duration, talk s...