...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...cope Broadening" Debate 22 Social Marketing: Two Meanings 23 A BROADENED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSAC... ...oked by the Congress. This book is timely. It is difficult to imagine a period in history when restrictions on the spread of ideas have been so rel... ...ead of ideas, good as well as bad, across vast regions on a scale unprecedented in history. So it is time for the trade in ideas, as perceived by Ho... ... businesses although their mission is nonprofit. The obvious examples are foreign airlines and shipping companies"). A Tangible-Abstract Product ... ...is not new," comment Allport and Postman (1947). They go on to ask: How much of history, . . . can be regarded as the reactions of important group... ...ple, in the travel industry where the provider-consumer exchange involving hotels, airlines, limousines and so on, may take place oceans away from t...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...

...URE UNIQUE CROPS WIND POWER WELCOME APEC DELEGATES DISCOVER ANOTHER SIDE OF HAWAI‘I OFFICIAL PUBLICATION of the APEC 2011 Hawai‘i Host Committee 3 ... ...itton Prada Salvatore Ferragamo Tiffany & Co. Hawaii’s largest collection of luxury retailers amidst 290 STORES AND RESTAURANTS. Walking distance fr... ...mber Production Manufacturing Jobs Electronic Tree Tracking/ Secured Chain of Custody Research & Development Eco-Tourism Funding Sources for Non-Pro... ...se State 38 Local Economy 40 Hawai‘i’s Ties to the APEC Economies 42 A History of Innovation NATURAL SCIENCE 44 Astronomy, and Ocean and Earth sc... ...ngs Bank Palapalai Alexander & Baldwin, Inc. First Hawaiian Bank Hawaiian Airlines Hawaiian Telcom Kamehameha Schools Kyo-ya Hotels & Resorts (Shera... ... HAWAII BUSINESS We’re proud to be “America’s Best Bank” , with a year history of helping businesses throughout the Pacific navigate their way to ... ...at unifes Hawaiians, one begins to understand the cultural importance of history, inclusiveness and sharing, education and organization, a traditi...

Hawaii Business Magazine in tribute to the APEC meeting of 2011.

...t Grid -- 32 Air Conditioning from Seawater -- 36 America’s Most Diverse State -- 38 Local Economy -- 40 Hawai‘i’s Ties to the APEC Economies -- 42 A History of Innovation -- 44 Astronomy, and Ocean and Earth sciences -- 48 Turning Science Into Practical Inventions -- 56 Winners of the Hawai‘i Business Innovation Showcase -- 60 Breakthroughs in Health and Medicine -- 68 Ha...