... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...ate, public, non. profit, services-one proposes the addition of an idea sector, an industry of ideas. The idea sector encompasses a large variety of ... ...of ovulation. For this reason, attempts to introduce the rhythm method in village India have been much less successful than campaigns to diffuse the... ...ted in these pages will be a start in that direction -- the postulation of an idea industry , an idea sector. To that end, Chapter 2 introduces the... ...a in the private interest that sometimes erupts as a controversial issue. When an Indian family adopted Mrs. Gandhi's vasectomy program, did such su...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...