... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...Issues Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CO... ... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...he inhabitants of the world had little to rely on other than rumored information. Newspapers, the telegraph, the radio are late inventions. Before ... ...cratic need accounts for the volume of details on the inner workings of government published in the American press. Officials engaging in intragover... ...ation channels or what are typically referred to simply as "media," include print (newspapers, magazines) and broadcast (radio, T.V.) media, while pe... ...American Marketing Association/European Society for Opinion and Marketing Research, Paris, France, March 30. -----. 1980a. "Toward a Theory of Segme...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...