... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...ernatives contains not only goods and services but concepts as well. The typology advanced in this chapter permits marketers to position products ag... ...ward, but some designations require stretching the imagination or indeed arbitrary placement. Thus, mass transit is a service rendered, yet it is an... ...product is launched, but in the process the general idea of knee length dresses is advanced. Similarly, Resorts International, Inc. could promote e... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...dered when one thinks of price. That component for which the term social price is advanced in keeping with increased social consciousness pervading ... ... p. 11). Needed: Quality as Well Branching sharply from the road to immediate placement is an approach that seeks to provide an improved supply... ...r family stress affecting the recruit. The model offers .a basis for planning the placement of recruits into appropriate programs. It is employed t...