... FOR CONCEPTS 77 An action network. 77 INTERMEDIARY DISSEMINATORS OF CONCEPTS 78 Mass Media 78 INTERPERSONAL CHANNELS 81 THE CONSUMER'S PLACE IN ... ...iefly in Chapter one to provide a context for ideas. There exists a large and rich body of literature on the subject of social change (for example, ... ...timately to conclusions {Figure 1.1 ). Societally, that is, aggregatively {macro), mass adoption of an idea frequently brings about social change. Al... ... Littering prevention Mainstreaming Manpower programs March of dimes Marriage Mass transportation Mental health Metric system Military recrui... ...the criterion upon which the segmentation scheme is to be based. There is a large body of literature dealing with the choice of segmenting criteria... ...The adoption of innovations in a variety of nonagricultural fields also built up a body of theory and research. The work of William Fielding Ogburn... ...roots in other social science literature. The indices are: The decision worth index: attempting to measure relative attitude toward the two focu... ...by asking "How much time and effort is the purchase decision worth ? The diffusion index: a measure of group influence asking for the number of peopl... ... similar measure in a family planning study (p. 555). The confidence in judging index: appears in one form or another in most buyer behavior model...