... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ... inspired and malevolent inculcation of ideas into the minds of those opposing the established order, in other words, brainwashing. Webster's New Wo... ...ntains an empirical study. Chapter 3 reports on a survey that was administered to institutions sponsoring ideas. Chapter 9 describes another survey... ... one or more people. Interest. A feeling of concern about something. Law. Ideas established as enforceable public policy. Lobbying. Pressure upo... ...ompasses a large variety of "products" (see Table 1.1) and includes a long list of institutions engaged in the marketing of these products. These fi... ...le. By contrast. exchanges of social products occur in political, organizational, educational, leisure, health care, family and a multitude of othe... ...ent -with the three patterns of trade identified by Polanyi, Arensberg and Pearson (1957): Redistributive trading denotes that case in which resour... ...ed customers. The most obvious middlemen of ideas are the institutions within the educational sector. Students who attend schools (above the compu...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...