... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...are merely representative and not all will be discussed in the text. The top row lists exchanges for which no profit to the seller was intended to ... ...exchanges for which no profit to the seller was intended to accrue; the bottom row lists exchanges in which profit was the principal motivation. The... ...agent with national influence is Harvard psychiatrist Robert Coles. Through his 13 books and more than 350 articles he has worked to communicate the... ...ita consumption of cigarettes in the world, government sponsored posters and comic books carrying messages illustrating adverse effects of smoking, ...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...