... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...CONCEPTS 77 An action network. 77 INTERMEDIARY DISSEMINATORS OF CONCEPTS 78 Mass Media 78 INTERPERSONAL CHANNELS 81 THE CONSUMER'S PLACE IN "PLAC... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...erve to equip one's imagination with the breadth of "items" mentioned daily in the media, taken for granted in ordinary conversation and yet to be c... ...o the home where people can work on and with, intangibles. The airwaves and print media abound with examples of the promotion of ideas, providing a ... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ... channel structure believed to be optimal to situational requirements. Marketing theorists have also examined channel theory in the distribution of... ...wo-dimensional ideas on the printed page. Media carry ideas only. Communication theorists generally class information channels into two broad type... ...uding insurance plans of various kinds. THE CONSUMER'S PLACE IN "PLACE" Channel theorists are divided on the question of whether the ultimate cons...