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The Marketing of Ideas and Social Issues

By: Seymour Fine

...52 Product Form 52 The Product Life Cycle (PLC) 53 The Concept Of A Product Mix: New Product Development 56 PROBLEMS IN STRATEGIC PLANNING FOR SOC... ...ion) in this endeavor. While it is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recognition as ... ...d order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now often used disparagingly to connote d... ...n restrictions on the spread of ideas have been so relaxed, at least in the United States. Government, church and family are as liberal as they have... ... recruiting Minimum wage Motorcycle helmet use Museums Nature conservation New york city Nuclear energy Nudism Nutrition Obesity prevention ... ...ell as design is not new, it began with Michelangelo and Bramante in Rome (The New York Times, 1978. p. 16). Strangely, while academicians argue wh... ...n on an issue, in exchange for favors, political contributions and the services of election or campaign workers. The lawmaking consumers of this pr... ...gue that is heightened if the effort does not return satisfactory reward. Homans (1958) points out that a person thereby "incurs aversive stimulatio... ...andidate. Voters pay social prices in the form of time and effort to cast votes. Election expenses funded with tax monies constitute public price a...

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