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The Marketing of Ideas and Social Issues

By: Seymour Fine

...SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTION OF IDEAS: A MICROPROCESS 12 FROM PROBLEMS TO SOCIAL ISSUES TO SOCIAL CHANGE: A MACROPROCESS 14... ...auses 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Voluntary Simplicity 18 SUMM... ...ing 33 Advocacy 33 Fundraising 33 Nonmarketing Exchanges 34 SUMMARY 35 3 IDEA PRODUCERS 36 THE EMERGING CONCEPT SECTOR 36 Government, a Specia... ...52 Product Form 52 The Product Life Cycle (PLC) 53 The Concept Of A Product Mix: New Product Development 56 PROBLEMS IN STRATEGIC PLANNING FOR SOC... ...ion) in this endeavor. While it is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recognition as ... ... recruiting Minimum wage Motorcycle helmet use Museums Nature conservation New york city Nuclear energy Nudism Nutrition Obesity prevention ... ...profit inspired, they have a place in cell (7). When adoption becomes widespread, producers of fashion apparel quickly capitalize on the populariza... ... so on. A transaction takes place, for example, when a person decides to watch a television program; he is exchanging his time for entertainment. ... ...tamate in baby food, fatty hot dogs, unclean fish, tractors, medical X-rays, color television radiation and many Federal agencies. Another change a...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some of the questions dealt with in this book. In this first chapter the nature...

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