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The Marketing of Ideas and Social Issues

By: Seymour Fine

... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...ED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exchange and Exchange as Mark... ...n her fascinating conceptualization of the product, "a view of animals" marketed by zoos, Carol Kovach (1978) observed: "A visitor's attitude and rec... ...s of the American Marketing Association Conference on Services Marketing. Orlando, Florida, February 10. -----. 1981 b. " A Concept Sector in the E... ...Change." Journal of Marketing 35,3-12. Kovach, Carol. 1978. " A Hungry Problem for Zoos: In Search of New Prey ." In Subhash C. lain (ed.), Proceedi...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...

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