World Library  
Flag as Inappropriate
Email this Article

Digital strategy manager

Article Id: WHEBN0027617649
Reproduction Date:

Title: Digital strategy manager  
Author: World Heritage Encyclopedia
Language: English
Subject: Chief marketing officer
Publisher: World Heritage Encyclopedia

Digital strategy manager

A digital strategy manager is an executive position. This position is based on a unique set of technological knowledge which directs all departments for digital industry growth.[1] A digital strategy manager collaborates with all strategic partnerships.[2]

This position focuses specifically on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. Accountable for driving the prioritization of the technology infrastructure for digital advertising continuity across all multi-media platforms. Manages all related IT departments and functions as a conduit between digital presence and all advertising and/or marketing activities. Consults with all internal directors strategizing their specific marketing needs incorporating the digital technology structure.[3]

See also


  1. ^ David Dumeresque (2013). "The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director". Strategic Direction 29 (7): 34–36.  
  2. ^ Tim Williams (2010-06-22). "Role description: Digital Strategy Director - Ignition Consulting Group". Retrieved 2014-08-01. 
  3. ^ Mithas, Sunil; Lucas Jr, Henry C. (Nov–Dec 2010). "What is Your Digital Business Strategy?". IT Professional Magazine 12 (6): 4–6. 
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.