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Digital strategy manager

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Title: Digital strategy manager  
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Digital strategy manager

A digital strategy manager is an executive position. This position is based on a unique set of technological knowledge which directs all departments for digital industry growth.[1] A digital strategy manager collaborates with all strategic partnerships.[2]

This position focuses specifically on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. Accountable for driving the prioritization of the technology infrastructure for digital advertising continuity across all multi-media platforms. Manages all related IT departments and functions as a conduit between digital presence and all advertising and/or marketing activities. Consults with all internal directors strategizing their specific marketing needs incorporating the digital technology structure.[3]

See also

References

  1. ^ David Dumeresque (2013). "The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director". Strategic Direction 29 (7): 34–36.  
  2. ^ Tim Williams (2010-06-22). "Role description: Digital Strategy Director - Ignition Consulting Group". Ignitiongroup.com. Retrieved 2014-08-01. 
  3. ^ Mithas, Sunil; Lucas Jr, Henry C. (Nov–Dec 2010). "What is Your Digital Business Strategy?". IT Professional Magazine 12 (6): 4–6. 
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