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NQ Mobile

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NQ Mobile

NQ Mobile, Inc
Type Public
Traded as
Industry Mobile security, mobile games, mobile management,mobile advertising, mobile health
Founded Beijing, China (2005 (2005))
Founders Henry Lin Yu, Dr. Vincent Shi
Headquarters Beijing, China
Dallas, Texas
Area served Worldwide
Key people
  • Henry Lin Yu (Chairman and co-CEO)
  • Omar Khan (co-CEO)
  • NQ Live
  • NQ Mobile Security
  • NQ Family Guardian
  • NQ Mobile Vault
  • NQ Mobile Assurance
  • NQ Android Booster
  • NQ Call Blocker
  • NQ Mobile Guard
  • NQSky
Employees 1500+ (as of 06/16/2014)

NQ Mobile Inc. (NYSE: NQ) is a non-carrier provider of mobile Internet services. NQ Mobile's portfolio includes mobile security, mobile games and advertising for the consumer market and consulting, mobile platforms and mobility services for the enterprise market. As of December 31, 2013, NQ Mobile had 481 million registered user accounts and 136 million monthly active user accounts through its consumer mobile security business, 107 million registered user accounts and 20 million monthly active user accounts through its mobile games & advertising business and over 1,250 enterprise customers. NQ Mobile maintains dual headquarters in Dallas, Texas, USA and Beijing, China.


2005–2011: Founding and company beginnings

NQ Mobile was founded in 2005 by Dr. Henry Lin, formerly the youngest associate professor at the Beijing University of Posts and Telecommunications, and Dr. Vincent Shi.[1] The company began its business by offering mobile security services and later started offering productivity products to families and enterprise customers. Their services are compatible with a wide range of handset models and almost all currently available operating systems for smartphones, including iOS, Android, Windows Phone and BlackBerry OS. NQ Mobile also collaborates closely with other mobile ecosystem participants, including chipmakers, handset manufacturers, wireless carriers, third party payment channels, retailers and other distribution channels in order to broaden the reach of their services.

NQ Mobile's initial focus was the China market place. The company cooperated with China Mobile, China Unicom and China Telecom, the three largest mobile companies in China. NQ Mobile also cooperated with Nokia and Sony to pre-installed NQ products on their companywide mobile phones. NQ Mobile has also worked closely with Symbian, Windows Mobile and Android, developing mobile security applications based on those operating systems. In addition, Samsung, Motorola, Dopod, Lenovo, Tencent, and Baidu have all been the company’s partners.

In August 2011, Chris Stier[2] was appointed Managing Director for the Americas and became responsible for NQ Mobile's business development throughout the Americas, overseeing sales and marketing operations as well as establishing strategic partnerships with key industry players in the region.[3]

In October 2011, Geoff Casely[4] was appointed Managing Director for the Europe, Middle East, and Africa (EMEA) region based in London and became responsible for NQ Mobile's business development in EMEA and building strategic partner relationships.[5]

2012–2013: International expansion

Omar Khan[6] joined the company in January 2012 as co-CEO to direct the Company alongside the current Chairman and Chief Executive Officer Dr. Henry Lin and the company changed its corporate name from NetQin Mobile Inc. to NQ Mobile Inc.[7] Mr. Khan focused on the global expansion of NQ Mobile into markets such as North America, Latin America, Europe, Japan, Korea and India. Dr. Lin continued to focus on the core markets such as China and Taiwan among other developing countries.

During the first half of 2012, NQ Mobile expanded its international management with the additions of Gavin Kim[8] as Chief Product Officer,[9] Conrad Edwards [10] as Chief Experience Officer, and Victoria Repice[11] as Senior Director of Product Management.[12]

NQ Mobile expanded its mobile internet services in November 2012 with the acquisition of Feiliu.[13] Feiliu was founded in 2009 and was subsequently rebranded to FL Mobile.[14] It is a leading mobile interest-based community platform with coverage in China that engages users in real-time mobile online activities. FL Mobile provides application recommendation services, interest-based exchanges, and mobile games to its user communities. FL Mobile has over 87 million registered users and 16 million monthly active users, distributes over 400,000 apps by the end of June 2013. According to the data published by the third party marketing research company Sino MR, FL Mobile is the top iOS mobile game publisher and operator in Chinese market.[15]

EnfoDesk Analysys International (EnfoDesk),[16] a major market tracking company, reported that FL Mobile became the number one publisher on the iOS platform and increased its market share to 36.6 percent in the first half of 2013.[17] The #1 ranking included the top spot for both revenues and number of mobile users. The report also claims FL Mobile ranks #3 across all platforms for both revenues and mobile users and maintains 18.8 percent share of total revenues in the first half of the 2013.

NQ Mobile also expanded into enterprise security products and services starting in May 2012 when it acquired 55%[18] of NationSky and the remaining 45%[19] in July 2013. Founded in 2005, NationSky is a leader in providing mobile services to more than 1,250 enterprises in China. [20] By working with carriers and smart phone platform providers, NationSky delivers device agnostic managed mobile services, self developed mobile device management (MDM) software NQSky[21] and other mobile SaaS services. Headquartered in Beijing, NationSky also has offices in Shanghai and Shenzhen.

In June 2013, NQ Mobile hired Matt Mathison[22] to the senior management position of Vice President, Capital Markets.[23]

In August 2013, NQ Mobile opened a second global headquarters in Dallas, Texas.[24] The company also further expanded its products and service offerings with the acquisitions of Shanghai Yinlong Information and Technology Co., Ltd. ("Yinlong")[25] to develop content-based music information retrieval (MIR) technology based on multi platforms, NQ Mobile (Shenzhen) Co., Ltd. ("NQ Shenzhen")[26] to offer online security education and value added services, Best Partners Ltd. ("Best Partner")[27] for mobile advertising, Beijing Tianya Co., Ltd. ("Tianya")[28] for mobile healthcare applications development and search engine marketing in the healthcare industry in China, Chengdu Ruifeng Technology Co., Ltd. ("Ruifeng")[29] to provide enterprise mobility system development and iOS training programs, Tianjin Huayong Wireless Technology Co., Ltd. ("Huayong ")[30] for research and development and marketing of live wallpapers for smart phones using the Android operating system, and expanded its market with NQ Mobile KK ("NQ Japan")[31] in Japan.[32]

2014–Present: Expansion cont.

In 2014 NQ Mobile continued expanding through acquisitions with Beijing Trustek Technology Co., Ltd. ("Trustek")[33] to provide enterprise mobility solutions and services, including system management, application development, business intelligence and maintenance services, Yipai Tianxia Network Technology Co., Ltd. ("Yipai")[34] to provide mobile intelligent interactive advertising services, through integration of media channels of outdoor, newspapers, magazines and etc., Beijing Showself Technology Co., Ltd. ("Showself")[35] to provide entertainment and dating platforms on mobile internet, and established Beijing NQ Mobile Co., Ltd. ("NQ Yizhuang") to engage in software design and development for computer and mobile devices and other technology consulting services. [32]


Mobile value added services

  • Freemium products including NQ Mobile Security Applications, Vault and Family Guardian.
  • In-game virtual items from mobile games.
  • Licensing fees for self-developed games.
  • NQ Live and Music Radar.


Revenue sources include third-party application referrals from mobile applications, and banner ads.

Enterprise mobility

NQ's NationSky subsidiary offers phone-related consulting, hardware and software procurement, and support services to large enterprise customers.[32]

Timeline of key events


In October 2005, the company launched its first mobile security product NetQin 1.0.[36]

In November 2009, The 2009 China Frost & Sullivan Award for Mobile Security Market Leadership of the year was presented to NetQin Tech. Co., Ltd. (NetQin) for its leading market share in China mobile security market, continued commitment and excellence in R&D, and outstanding contribution to the industry.[37]

Deloitte Technology ranked the company 9th in the Fast 50 China Program for its growth of 1687% in the past three years in October, 2010.[38]

Time Magazine named the company one of the “10 Start-Ups That Will Change Your Life” in September, 2010.[39] [40]

NQ Mobile was granted the 2011 Technology Pioneer Award by the World Economic Forum for its technology leadership and innovation in mobile security.[41] “The company’s heavy investment in R&D has resulted in 23 patented and patent-pending technologies, giving the company a leading edge in the burgeoning mobile security market.”[42]

In May 2011, The company announced that its initial public offering of 7,750,000 American depositary shares ("ADSs"), each representing five Class A common shares of the Company, was priced at $11.50 per ADS, with a total offering size of US$89.125 million, assuming no exercise of the over-allotment option.[43]

On May 5, 2011, NQ Mobile started trading on the New York Stock Exchange (NYSE) under the symbol “NQ”.[44]

In June 2011, NQ Mobile's [47]

In July 2011, NQ Mobile reached 100 Million registered users nearly 100% growth since June, 2010[48] and signed a framework agreement with Telefónica, S.A. (Telefónica) to provide mobile Internet services to the subscribers of Telefónica. Under the agreement, NQ Mobile's mobile internet services will be integrated in Telefónica's and its subsidiary's App Store and in mobile devices distributed by Telefónica and subsidiaries.[49]

In August 2011, NQ Mobile and MediaTek reached an agreement on mobile security cooperation whereby MediaTek will make NQ Mobile's mobile security service available to the MediaTek's smartphone chipset.[50] The company also signed a mobile security agreement with Taiwan Mobile Co., Ltd. ("TWM") to provide Mobile Anti-virus Services to Taiwan's mobile users.[51]

In September 2011, NQ Mobile and Brightstar Corp. signed a global go-to-market agreement to promote adoption of NQ Mobile security solutions.[52] The company also opened the NQ Mobile Security Research Center based in Raleigh, N.C. led by Dr. Xuxian Jiang,[53] who was appointed Chief Scientist.[54]


NQ Mobile Security was selected as a top 20 app at the Global Mobile Internet Conference Silicon Valley (GMIC SV) in October, 2012. In addition, NQ Mobile Vault for Android was selected as a top 100 app.[55]

NQ Mobile Security and NQ Family Guardian were both selected as top 25 apps at the Mobile Apps Showdown for CES 2013 in December, 2012.[56]

In January 2012, NetQin launched its new "NQ Mobile" brand, under which it now conducts all of its international business, and announced plans to change the company's corporate name from NetQin Mobile Inc. to NQ Mobile Inc.[57] The company also signed an agreement to pre-install NQ Mobile Security on Motorola Android smartphones in China[58] and released the latest version of its award-winning antivirus software, Mobile Security V6.0 for Android.[59]

In February 2012, NQ Mobile integrated the BlueVia payment API from Telefónica, one of the largest telecommunications operators in the world, providing a seamless mobile payment option to Telefónica's subscribers.[60]

In March 2012, eSecuritel, a Brightstar company, extended its device protection offering to include data protection and privacy solutions from NQ Mobile.[61] The arrangement follows a global distribution agreement reached last year between Brightstar and NQ Mobile.[52]

In April 2012, NQ Mobile announced that The Cellular Connection (TCC) will offer NQ Mobile Security at more than 800 Verizon Wireless Premium Retail locations across the U.S. Rollout of this program will begin with availability at TCC's nearly 300 corporate stores.[62]

In May 2012, NQ Mobile visited the NYSE to celebrate the company’s 1-year Anniversary of Listing on the NYSE. In honor of the occasion, Omar Khan and Yu Lin, CO-CEOs of NQ Mobile, rang The Closing Bell.[63] The company also acquired 55%[18] of Beijing NationSky Network Technology, Inc. ("NationSky"), a provider of mobile services to enterprises in China and signed a collaboration agreement with A Wireless to offer NQ Mobile Guard in more than 125 Verizon Wireless Premium Retail locations in the US.[64]

In June 2012, NQ Mobile announced an alliance with TDMobility, the joint U.S. venture between Brightstar Corp and Tech Data Corporation (NASDAQ: TECD). The collaboration will enable TDMobility to bring NQ Enterprise Shield to Tech Data's network of 65,000 Value Added Resellers across the US, serving small, medium, and large businesses.[65] The company also announced the official global launch of NQ Enterprise Shield[66] and scientists from NQ Mobile's Mobile Security Research Center, in collaboration with North Carolina State University disclosed a revolutionary new way to detect mobile threats without relying on known malware samples and their signatures.[67]

In August 2012, NQ Mobile and MediaTek Inc. reached an agreement regarding NQ Mobile's acquisition of approximately one-third interest in Hesine Technologies International Worldwide Inc. ("Hesine"), a wholly owned subsidiary of MediaTek and a premier mobile messaging solution provider. NQ Mobile's Co-founder, Chairman and Co-CEO, Henry Lin joined the Board of Directors of Hesine.[68] The company also announced the launch of NQ Mobile Vault for iPhone.[69]

In September 2012, NQ Mobile announced the launch of NQ Family Guardian.[70]

In October 2012, NQ Mobile announced that GoWireless will offer NQ Mobile's applications including NQ Mobile Guard, NQ Mobile Vault for Android and NQ Family Guardian to its customers at more than 350 Verizon Wireless Premium Retail locations across the United States.[71] The company also announced that Wireless will offer NQ Mobile Guard, Vault for Android and Family Guardian at more than 80 Verizon Wireless Premium Retail locations across the United States [72] and an agreement with Caterpillar to bring it's mobile security solution to the recently released, Android-based, Cat B10 smartphone.[73]

In November 2012, acquired Beijing Feiliu Jiutian Technology Co. ("Feiliu") and later rebranded it to FL Mobile.[74] The company also announced that epay Australia, a Division of Euronet Worldwide, Inc. (NASDAQ: EEFT), will offer NQ Mobile Guard in major retail locations across Australia, including Harvey Norman and Allphones,[75] UK retailer Phones 4u will offer NQ Mobile Security at over 600 retail locations across the UK[76] and started collaboration to integrate and offer enterprise endpoint mobile security solutions to Vox Mobile customers globally.[77]

In December 2012, NQ Mobile announced the launch of a proprietary security check service for HTC's App Store in mainland China.[78]

In July 2013, NQ Mobile agrees to purchase the remaining 45 percent stake in its subsidiary, NationSky.[19] [79]

In September 2013, NQ Mobile announced the release of "Music Radar," a content-based music information retrieval (MIR) application from one of its subsidiaries, Yinlong making the app available in China for both Android and iOS platforms.[80] The app was later renamed Doreso.[81]

In October 2013, NQ's stock “fell a shattering 47 percent”, followed by lawsuits. The short-seller research firm Muddy Waters LLC alleged that "at least 72 percent of the company’s revenue in China is fictitious and that its actual market share in China is 1.5 percent instead of 55 percent that it had claimed".[82] An independent investigation conducted by an independent special committee of its Board of Directors and carried out by its independent counsel Shearman & Sterling LLP and Deloitte & Touche Financial Advisory Services Limited acting as forensic accountants found the companies disclosures were verifiable and investors argued that the company and shareholders should sue Muddy Waters for its unfounded claims.[83]


NQ Mobile


NQ Mobile Security received 4 out of 5 stars when reviewed by PV Advisor.[84]

NQ Mobile Vault received 4 out of 5 star, both from CNet[85] and from PC Magazines.[84]


  1. ^ "NQ Mobile - Our Leadership". 
  2. ^ "Christopher Stier, Managing Director, Americas". 
  3. ^ "NQ Mobile Names Chris Stier Managing Director for the Americas". 2011-08-01. 
  4. ^ "Geoff Casely, Managing Director EMEA at NQ Mobile Inc.". 
  5. ^ "NQ Mobile Names Geoff Casely Managing Director for EMEA". 2011-10-12. 
  6. ^ "Omar Khan, co-CEO at NQ Mobile". 
  7. ^ "NetQin names Omar Khan, Former Samsung Mobile Chief Product and Technology Officer, as Co-Chief Executive Officer; Launches NQ Mobile Brand for International Markets and Plans Corporate Name Change". 2012-01-05. 
  8. ^ "Gavin Kim, President & Chief Commercial Officer". 
  9. ^ "NQ Mobile Hires Gavin Kim, Former General Manager for Windows Phone Product Marketing, as Chief Product Officer". 2012-04-23. 
  10. ^ "C. Conrad Edwards, Chief Experience Officer and GM, International Marketing at NQ Mobile". 
  11. ^ "Victoria Repice, Sr Director, Product Management at NQ Mobile Inc". 
  12. ^ "NQ Mobile Continues to Attract Senior Mobile Talent, Hires Conrad Edwards as Chief Experience Officer, and Victoria Repice as Senior Director of Product Management". 2012-05-01. 
  13. ^ "NQ Mobile Acquires Feiliu to Expand Mobile Internet Services". 2012-11-12. 
  14. ^ "FL Mobile Website". 
  15. ^ "Sino MR Website". 
  16. ^ "EnfoDesk Analysys International Website". 
  17. ^ "行业分析:2013年上半年中国移动游戏发行商市场监测". 2013-07-19. 
  18. ^ a b "NQ Mobile Announces Closing of Majority Stake Acquisition of NationSky to Gain Presence in China Enterprise Market". 2012-05-29. 
  19. ^ a b "NQ Mobile™ Expects Second Quarter 2013 Revenues to Exceed $40 Million, Above The Previously Announced Revenue Guidance Range Of $38.5 -- $38.8 Million". 2013-07-15. 
  20. ^ "NationSky Website". 
  21. ^ "NQ Mobile’s NQSky: one-stop mobile management". 2013-08-28. 
  22. ^ "Matthew Mathison, Vice President - Capital Markets at NQ Mobile Inc". 
  23. ^ "NQ Mobile further prioritizes creating shareholder value by hiring Matt Mathison as Vice President, Capital Markets". 2013-06-25. 
  24. ^ "In Dallas, China's NQ Mobile Opens a Second Global Headquarters". 2013-08-08. 
  25. ^ "Yinlong Doreso Website". 
  26. ^ "NQ Shenzhen Website". 
  27. ^ "Best Partners WAPS Website". 
  28. ^ "Tianya RankNow Website". 
  29. ^ "Ruifeng RIMI Website". 
  30. ^ "Huayong vLife Website". 
  31. ^ "NQ Japan Website". 
  32. ^ a b c "NQ MOBILE INC. Form 20-F". 2014-10-27. 
  33. ^ "Trustek Website". 
  34. ^ "Yipai Website". 
  35. ^ "Showself Website". 
  36. ^ "网秦大事记". Retrieved 2014-11-25. 
  37. ^ "2009 China Frost & Sullivan Award for Mobile Security Market Leadership of the year". 2009-11-07. 
  38. ^ a b "NetQin Ranks 9th in Deloitte Technology Fast 50 China Program". 2010-08-22. 
  39. ^ a b "10 Start-Ups That Will Change Your Life - Tech Pioneers 2010: Lin Yu". TIME. 2010-09-20. 
  40. ^ "GLOBAL BUSINESS - 10 Start-Ups That Will Change Your Life (Technology Pioneers)". TIME. 2010-09-20. 
  41. ^ a b "List of Technology Pioneers 2011". 2011. 
  42. ^ "The World Economic Forum’s Technology Pioneers 2011" (PDF). Retrieved 2012-10-15. 
  43. ^ "Nq Mobile (NYSE:NQ) - Research articles". GeoInvesting. 2011-05-05. Retrieved 2012-10-15. 
  44. ^ "NQ Mobile Inc. Announces Pricing of Initial Public Offering on the NYSE". 2011-05-05. 
  45. ^ "Accreditation Supports NetQin’s Commitment to Mobile Security". 2011-06-08. 
  46. ^ "NQ Mobile Anti Virus 4.8 for Android Awarded Checkmark Mobile Security Certification from West Coast Labs". 2011-06-08. 
  47. ^ "NQ Mobile Anti-virus Certified by The National Computer Virus Emergency Response Center". 2011-06-17. 
  48. ^ "NQ Mobile Reaches 100 Million Registered Users". 2011-07-25. 
  49. ^ "NQ Mobile Announces Mobile Security Agreement with Telefónica". 2011-07-29. 
  50. ^ "NQ Mobile and MediaTek Announce Mobile Security Agreement". 2011-08-02. 
  51. ^ "NQ Mobile Announces Mobile Security Agreement with Taiwan Mobile". 2011-08-05. 
  52. ^ a b "NQ Mobile and Brightstar Announce Global Go-To-Market Agreement". 2011-09-20. 
  53. ^ "Dr. Xuxian Jiang". 
  54. ^ "NQ Mobile Launches Security Research Center to Increase Early Detection of Mobile Security Threats in the U.S.". 2011-09-22. 
  55. ^ a b "NQ Mobile Security(TM) Selected as a Top 20 App at the Global Mobile Internet Conference's AppAttack 2012 Awards". 2012-10-22. 
  56. ^ a b "Mobile Apps Showdown for CES 2013 Top 25 Apps". 2012-12-26. 
  57. ^ "NetQin names Omar Khan, Former Samsung Mobile Chief Product and Technology Officer, as Co-Chief Executive Officer; Launches NQ Mobile Brand for International Markets and Plans Corporate Name Change". 2012-01-05. Retrieved 2012-10-15. 
  58. ^ "NQ Mobile and Motorola Mobility Announce Pre-installation Agreement". 2012-01-04. 
  59. ^ "NQ Mobile Launches Mobile Security V6.0 for Android at CES". 2012-01-09. 
  60. ^ "NQ Mobile Partners with Telefónica's BlueVia to Protect Android Users Around the World". 2012-02-27. 
  61. ^ "Brightstar's eSecuritel to Offer NQ Mobile Security Solutions as Part of Device Protection Services". 2012-03-05. 
  62. ^ "The Cellular Connection to Offer NQ Mobile Security to Verizon Customers". 2012-04-03. 
  63. ^ "NQ Mobile Celebrates 1-year Anniversary of Listing". 2012-05-08. 
  64. ^ "A Wireless to Offer NQ Mobile Guard in More Than 125 Verizon Premium Wireless Retail Locations Throughout the US". 2012-05-31. 
  65. ^ "TDMobility and NQ Mobile Team Up to Provide NQ Enterprise Shield to Tech Data Value Added Resellers Throughout the US". 2012-06-05. 
  66. ^ "NQ Mobile Launches NQ Enterprise Shield to Protect Businesses and Bring-Your-Own-Devices (BYOD) from Mobile Threats". 2012-06-05. 
  67. ^ "NQ Mobile(TM) Scientists Reveal Ground-Breaking New Malware Detection Method". 2012-06-27. 
  68. ^ "NQ Mobile Gains Access to Premier Mobile Messaging Technologies through Acquisition of One-third Stake in Hesine Technologies". 2012-08-16. 
  69. ^ "NQ NQ Mobile Vault(TM) for iPhone Helps Keep Those "Not For Public Consumption" Photos and Videos Safely Hidden". 2012-08-29. 
  70. ^ "As Teen and Tween Smartphone Use Soars, NQ Family Guardian™ Offers Protection, Connection, and Parental Peace of Mind". 2012-09-27. 
  71. ^ "GoWireless to Offer NQ Mobile Guard(TM), NQ Mobile Vault(TM), and NQ Family Guardian(TM) in More Than 350 Verizon Premium Wireless Retail Locations across the U.S.". 2012-10-18. 
  72. ^ "Wireless to Offer NQ Mobile Guard™, NQ Mobile Vault™ for Android and NQ Family Guardian™ in More Than 80 Retail Locations Across the U.S.". 2012-10-23. 
  73. ^ "NQ Mobile(TM) Collaborates with Cat® Phones to Make Rugged Smartphones even Safer". 2012-10-24. 
  74. ^ "NQ Mobile Acquires Feiliu to Expand Mobile Internet Services". 2012-11-12. 
  75. ^ "epay to Offer NQ Mobile Guard(TM) in Major Retail Locations Throughout Australia". 2012-11-08. 
  76. ^ "Phones 4u to Offer NQ Mobile Security™ in Over 600 Retail Locations across the UK". 2012-11-12. 
  77. ^ "Vox Mobile Collaborates with NQ Mobile(TM) to Provide Enterprise Mobile Security". 2012-11-13. 
  78. ^ "NQ Mobile(TM) Launches App Store Security for HTC's App Store in China". 2012-12-12. 
  79. ^ "NQ Mobile Inc. and NationSky" (PDF). 2013-07-15. 
  80. ^ "NQ Mobile™ "Music Radar" App Revolutionizes Music Search in China". 2013-09-13. 
  81. ^ "Doreso App - About Us". 
  82. ^ Smythe, Christie and Hurtado, Patricia (2013-10-28). "NQ Mobile sued by investor in New York after stock plunge". 
  83. ^ Catherine Holahan (2014-06-04). "NQ Mobile's 'Massive Fraud'? Not So; Muddy Waters Research, Shorts Shocked: StockTwits". 
  84. ^ a b "NQ Mobile Security review". PC Advisor. Retrieved 2012-10-15. 
  85. ^ Cabebe, Jaymar (2012-08-31). "NQ Mobile Vault Review - Software - CNET Reviews". Retrieved 2012-10-15. 

External links

  • NQ Mobile
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