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Asteelflash Group

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Asteelflash Group

Asteelflash Group
Private
Industry EMS Industry
Predecessor
  • Asteel
  • Flash Electronics
Founded Paris, France (1999 (1999))
Founder Gilles Benhamou
Headquarters Neuilly-Plaisance, France
Number of locations
18 plants, 2 R&D centers (2015)
Area served
Worldwide
Key people
Products Printed circuit board assembly (PCBA)
Services
Revenue
  • 708,810,243 (2014)
  • 804,000,000 (2013)
Number of employees
5,700 (2015)
Divisions
  • Asteelflash Technologie
  • Asteelflash Développement
Slogan Thinking globally, acting locally
Website .comasteelflash

Asteelflash Group is a French multinational electronics contract manufacturing company specializing in printed circuit board assembly and also offering design and aftermarket services. Headquartered in Neuilly-Plaisance, France, it is the second largest Electronics manufacturing services company in Europe and it ranks among top 20 worldwide.

Asteelflash has manufacturing operations in 18 countries, totaling approximately 2 million square feet and 5,700 employees.

Contents

  • History 1
  • Activities 2
    • Overview 2.1
    • A tertiarisation trend 2.2
  • Organization 3
    • Local and low cost solutions 3.1
  • Market segments 4
    • Industrial 4.1
    • Data processing 4.2
    • Defense and aerospace 4.3
    • Transportation 4.4
    • Energy management 4.5
    • Medical 4.6
  • Global footprint 5
    • Americas 5.1
    • West EMEA 5.2
    • East EMEA 5.3
    • APAC 5.4
  • Asteelflash Excellence System 6
  • References 7
  • External links 8

History

[1]

Asteelflash Group CEO Gilles Benhamou

In 1999, the company was founded in Paris, France as Asteel by Gilles Benhamou. The EMS company experienced rapid growth and soon took over the leadership in France thanks to successful acquisitions.

Asteel then extended its operations into North Africa and Europe and acquired new premises in both Tunisia (in Mégrine and Fouchana) and the United Kingdom (in Bedford, England).

In 2008, Asteel acquired Flash Electronics, a leading American EMS company founded in 1994, and developed into a multinational company, operating since then under the name of Asteelflash. In doing so, the company reinforced its global footprint with new facilities in the USA (in Fremont, California) and in China (in Suzhou, Jiangsu).

In 2012, Asteelflash acquired American Catalyst Manufacturing Services, Inc. with plants in Raleigh, North Carolina and in Tijuana, Baja California, Mexico. Hoping to establish a permanent and leading foothold in the European market, Asteelflash acquired French TES Electronic Solutions in 2011 and German EN ElectronicNetwork in 2012.

Ranking No. 2 in Europe and among top 20 worldwide, Asteelflash has now fulfilled its ambition and focuses on consolidating for greater efficiency.

Asteelflash's competitors are industry heavyweights such as Flextronics (Singapore), Jabil (USA) or Foxconn (Taiwan), and other major companies, e. g. Benchmark (USA), Plexus (USA) or European leader Zollner (Germany).[2]

Activities

Overview

PCB Assembly as Asteelflash’s core business

As an EMS-company Asteelflash Group manufactures various electronic products for customers such as original equipment manufacturers (OEMs). Asteelflash's core competency is the assembly of electronic components and printed circuit boards using both the through-hole technology and the surface-mount methodology.

The EMS industry emerged as electronics manufacturing stopped being handled by in-house assembly and OEMs started to outsource their manufacturing work.

As technology became more and more complex, electronics manufacturing required specialized skills, dedicated experts and new costly to run high-tech equipment. Specializing in economies of scale, providing state-of-the-art technological expertise and easing human resource management, the EMS companies soon became valued business partners allowing the customers to focus on their core business.

By pooling the customers’ needs and implementing centralized purchasing, the EMS companies are able to set up huge cost and time effective supply chain solutions and thus to provide their customers promptly with the best products at the best price. Being a low-margin business, the EMS industry’s profitability is closely linked to economies of scale and creation of added value.

With more and more companies going global nowadays, EMS companies with a global footprint and able to address theirs customers’ needs worldwide in close proximity to their regional markets are extremely popular.

A tertiarisation trend

[3] By providing its customers with design and new product development services, the contract manufacturers make for immediately (mass-) manufacturable and testable products, optimizing costs and time frames. Indeed, it is not uncommon for engineering and design departments to conceive flawed products involving already obsolete parts and thus requiring indispensable but time consuming and costly updates.

Such value added services are key to efficiency improvements benefiting everyone.

Aftermarket services such as warranty, repairs, updates and obsolescence management have also become an essential part of the so-called “full solutions” the EMS companies often offer.

Organization

Local and low cost solutions

Asteelflash Group decided on an external growth strategy in order to be able to meet its customers’ needs everywhere around the world in close proximity to their regional markets.

The proximity factor is decisive since it allows the business partners to work in close liaison with each other, which is a major asset when it comes to launching and improving complex industrial processes under the best possible conditions.

For high-mix, low-volume customers, moreover, proximity is usually given priority over costs.

At the same time, Asteelflash also worked on opening local low cost facilities. These premises are also meant to absorb mass production items once the running-in period is over.

The geography of manufacturing is evolving very fast though,[4] and today’s low cost facilities will become less competitive. But at the same time, their emerging internal market will take over the traditional demand for low cost services and, taking advantage of the proximity, turn it into a conventional one.

Market segments

Industrial

This segment accounts for about 30% of Asteelflash Group's revenue.

Data processing

This segment accounts for about 28% of Asteelflash Group's revenue.

Defense and aerospace

This segment accounts for about 4% of Asteelflash Group's revenue.

Transportation

This segment accounts for about 15% of Asteelflash Group's revenue.

Energy management

This segment accounts for about 18% of Asteelflash Group's revenue.

Medical

[5]

This segment accounts for about 5% of Asteelflash Group's revenue.

Global footprint

AFG Global Footprint

Asteelflash has manufacturing operations in 8 countries on 4 continents, totaling 18 plants, approximately 2 million square feet manufacturing surface and 5,700 employees.

Asteelflash Group demarcated its global footprint into four geographical divisions.

Americas

West EMEA

East EMEA

329,000 ft2, 700 employees

APAC

Asteelflash Excellence System

References

  1. ^ "History". Asteelflash.com. Retrieved 2015-07-31. 
  2. ^ "The MMI Top 50 for 2014 - Manufacturing Market InsiderManufacturing Market Insider". Mfgmkt.com. 2014-06-20. Retrieved 2015-07-31. 
  3. ^ "EMS industry at the crossroads?". EETimes. 
  4. ^ "When cheap is not so cheap". The Economist. 2014-09-02. Retrieved 2015-07-31. 
  5. ^ Frost & Sullivan. "Analysis of Global Electronics Manufacturing Services Market Opportun…". slideshare.net. 

External links

  • Official website
  • Syndicat National des Entreprises de Sous-traitance Electronique
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