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David Lauren

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David Lauren

David Lauren
Lauren at the 2012 Time 100 gala
Born October 1971 (age 42)
New York City, New York
Nationality American
Alma mater Duke University
Employer Polo Ralph Lauren
Title Senior Vice President of Advertising, Marketing and Corporate Communications
Spouse(s) Lauren Bush (2011-present)
Parents Ralph Lauren
Ricky Lauren

David Lauren (born October 1971) is the middle child and youngest son of clothing designer, Ralph Lauren. His siblings are Dylan and Andrew Lauren.[1]

Early life

David Lauren was born in 1971, the son of Ricky Anne (née Low-Beer) and fashion designer and executive Ralph Lauren.[2] His father was the son of Belarus-born Jewish immigrants. His mother was the daughter of a Jewish father and an Austrian Catholic mother, both immigrants from Austria.[3][4] The second of three children, Lauren has an older brother, Andrew Lauren, and a younger sister, Dylan Lauren.

Lauren attended Duke University, where he studied Political Science.[5] At Duke, he founded Swing, a general interest lifetstyle publication for Generation X, where he served as President and Editor-In-Chief. Swing was eventually published by Hachette Filipacchi Médias.[5][6]

Career

Lauren is currently Executive Vice President, Advertising, Marketing and Corporate Communications at Ralph Lauren Corporation, a position he has held since February 2000.[7] In his role at Ralph Lauren Corporation, Lauren is responsible for the global advertising and marketing campaigns for the company for 28 brands, overseeing over 200 advertising campaigns a year, as well as the company's corporate and fashion communications and strategic marketing partnerships.[8]

Lauren joined Ralph Lauren Corporation in 2000 to run the company's internet operations with Ralph Lauren Media, LLC., where he launched the Ralph Lauren website under an idea he called "merchan-tainment," or the combination of merchandising and entertainment.[6][7]

In his time at Ralph Lauren Corporation, Lauren has played a role in many key initiatives, including the establishment of RalphLauren.com, the launch of the Rugby brand, and Ralph Lauren Corporation's entry into mobile applications.[7][9] Lauren has also orchestrated the company's sponsorship of several international sporting events and teams, including Wimbledon, the U.S. Open, and the U.S. Olympic teams.[6][10] In 2007, he was named DNR's "Marketer of the Year."[8]

Lauren joined the Board of Directors of Ralph Lauren Corporation in August 2013.

Personal life

Lauren serves as President of the Polo Ralph Lauren Foundation, with which he participates in numerous charitable organizations, including the Pink Pony fund, the Ralph Lauren Center for Cancer Care and Prevention, the Polo Jeans G.I.V.E. program, and the Star-Spangled Banner Preservation Project at the Smithsonian National Museum of American History.[11][12] As of September 4, 2011 David Lauren is married to Lauren Bush Lauren, granddaughter of former U.S. President George H.W. Bush.[13][14][15][16]

References

External links

  • Ralph Lauren Web Site
  • Rugby Brand Web Site
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