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Enclosed mall

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Enclosed mall


A shopping mall, shopping center/centre, shopping arcade, shopping precinct, or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplaces.

As traders moved into more spacious shops in the early 19th century high streets developed, but wealthier people (who could afford to travel to city centres for pleasure) started wanting shelter from rain, so shopping arcades were developed. With new innovations like escalators these evolved into shopping centres and with the rise of the automobile these evolved into shopping malls.

From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled environment. Similar, the concept of a mall having one or more "anchor stores" or "big box stores" was pioneered early, with individual stores or smaller-scale chain stores intended to benefit from the shoppers attracted by the big stores.[1]

Regional differences

In places around the world, the term shopping center (shopping centre in British English) is used, especially in Europe, Australia, and South America; however shopping mall is also used predominantly in North America.[2] Outside of North America, "shopping precinct" and "shopping arcade" are also used. In North America, Gulf countries, and India, the term shopping mall is usually applied to enclosed retail structures (and is generally abbreviated to simply mall), while shopping center usually refers to open-air retail complexes; both types of facilities usually have large parking lots, face major traffic arterials, and have few pedestrian connections to surrounding neighborhoods.[2]



Shopping centers in the United Kingdom can be referred to as shopping centres or shopping precincts. Mall primarily refers to either a shopping mall – a place where a collection of shops all adjoin a pedestrian area – or an exclusively pedestrianized street that allows shoppers to walk without interference from vehicle traffic. Mall is generally used in North America to refer to a large shopping area usually composed of a single building which contains multiple shops, usually "anchored" by one or more department stores surrounded by a parking lot, while the term "arcade" is more often used, especially in Britain, to refer to a narrow pedestrian-only street, often covered or between closely spaced buildings (see town center). In Britain, a larger, often partly covered and exclusively pedestrian shopping area is also termed a shopping precinct or pedestrian precinct.

The majority of British shopping centers are located in city centers, usually found in old and historic shopping districts and surrounded by subsidiary open air shopping streets. Large examples include West Quay in Southampton; Manchester Arndale; Bullring Birmingham; Liverpool One; Buchanan Galleries in Glasgow; and Eldon Square in Newcastle upon Tyne. In addition to the inner city shopping centers, large UK conurbations will also have large out-of-town "regional malls" such as Meadowhall, Sheffield serving South Yorkshire, the Trafford Centre in Greater Manchester and Bluewater in Kent. These centers were built in the 1980s and 1990s, but planning regulations prohibit the construction of any more. Out-of-town shopping developments in the UK are now focused on retail parks, which consist of groups of warehouse style shops with individual entrances from outdoors. Planning policy prioritizes the development of existing town centers, although with patchy success. Westfield Stratford City, in Stratford (London), is the largest shopping center in Europe with over 330 shops, 50 restaurants and an 11 screen cinema and Westfield London is the largest inner-city shopping center in Europe. Bullring, Birmingham is the busiest shopping center in the UK welcoming over 36.5 million shoppers in its opening year.[3]

History


One of the earliest examples of public shopping malls come from Ancient Rome in forums where shopping markets were located. One of the earliest public shopping centers is Trajan's Market in Rome located in Trajan's Forum. Trajan's Market was probably built around 100-110 AD by Apollodorus of Damascus, and is thought to be the world's oldest shopping center and a forerunner for the shopping mall.[4][5] The Grand Bazaar of Istanbul was built in the 15th century and is still one of the largest covered shopping centers in the world, with more than 58 streets and 4,000 shops. Numerous other covered shopping arcades, such as the 19th-century Al-Hamidiyah Souq in Damascus, Syria, might also be considered precursors to the present-day shopping mall.[6] Isfahan's Grand Bazaar, which is largely covered, dates from the 10th century. The 10 kilometer long covered Tehran's Grand Bazaar also has a long history.

Gostiny Dvor in St. Petersburg, which opened in 1785, may be regarded as one of the first purposely-built mall-type shopping complexes, as it consisted of more than 100 shops covering an area of over 53,000 m2 (570,000 sq ft).

The Marché des Enfants-Rouges in Paris opened in 1628 and still runs today. The Oxford Covered Market in Oxford, England opened in 1774 and still runs today.

The Passage du Caire was opened in Paris in 1798.[7] The Burlington Arcade in London was opened in 1819. The Arcade in Providence, Rhode Island introduced the retail arcade concept to the United States in 1828.[8] The Galleria Vittorio Emanuele II in Milan, Italy followed in the 1870s and is closer to large modern malls in spaciousness. Other large cities created arcades and shopping centers in the late 19th century and early 20th century, including the Cleveland Arcade, Dayton Arcade and Moscow's GUM, which opened in 1890. Early shopping centers designed for the automobile include Market Square, Lake Forest, Illinois (1916), and Country Club Plaza, Kansas City, Missouri (1924).

An early indoor mall prototype in the United States was the Lake View Store at Morgan Park, Duluth, Minnesota, which was built in 1915 and held its grand opening on July 20, 1916. The architect was Dean and Dean from Chicago and the building contractor was George H. Lounsberry from Duluth. The building is two stories with a full basement, and shops were originally located on all three levels. All of the stores were located within the interior of the mall; some shops were accessible from inside and out.

In the mid-20th century, with the rise of the suburb and automobile culture in the United States, a new style of shopping center was created away from downtown.[9] Mall construction in America was encouraged by the accelerated depreciation laws of 1954, which incentivized greenfield development on the urban fringe. A second stimulus came from legislation passed in 1960, which allowed investors to band together in REITs (Real Estate Investment Trusts) to avoid corporate income taxes. The laws helped to shape the familiar exurban landscape of malls, motels and fast food chains.[10]


Early examples

The Cleveland Arcade was among the first indoor shopping arcades in the US and an architectural triumph. When the building opened in 1890, two sides of the arcade had 1,600 panes of glass set in iron framing and is a prime example of Victorian architecture.

The early shopping center in the United States took shape at the Grandview Avenue Shopping Center (the "Bank Block") in Grandview Heights, Ohio in 1928, the first regional shopping center in America that integrated parking into the design. This general plan by Don Monroe Casto Sr. became the prototype of shopping centers for several decades.[11] Other important shopping centers built in the 1920s and early 1930s include Country Club Plaza in Kansas City, Missouri, the Highland Park Village in Dallas, Texas; River Oaks in Houston, Texas; and Park and Shop in Washington, D.C..

The suburban shopping center concept evolved further in the United States after World War II. Bellevue Shopping Square (now known as Bellevue Square) opened in 1946 in Bellevue, Washington, a suburb of Seattle. Town & Country Village also opened in 1946 in Sacramento, California.[12] Then came the Broadway-Crenshaw Center (known today as Baldwin Hills Crenshaw Plaza), which was dedicated, in Los Angeles, in 1947. Two more suburban shopping centers were completed in 1949. Town and Country Drive-In Shopping Center (Town and Country Shopping Center), in Whitehall, Ohio was a strip-type complex erected in the environs of Columbus, Ohio. Park Forest, Illinois' Park Forest Plaza (Park Forest Downtown) was built along the lines of a cluster-type complex. It was situated in the southern suburbs of Chicago, Illinois.

The suburban shopping mall, as Americans came to know it, came into being with the opening of Seattle's Northgate Center (presently known as Northgate Mall) in April 1950. This was followed by Lakewood Center (1951), in Lakewood, California; Shoppers' World (1951), in Framingham, Massachusetts;[13] Stonestown Center (now Stonestown Galleria) (1952) in San Francisco, California; and Northland Center (1954), in Southfield, Michigan. Open-air-type malls were also built in Canada and Australia. Don Mills Convenience Centre (now Shops at Don Mills) opened in 1955, in Toronto, Ontario. Chermside Drive-In Shopping Centre started trading to the public in 1957, in Brisbane, Australia.

The fully enclosed shopping mall did not appear until the mid-1950s. One of the earliest examples includes the Valley Fair Shopping Center in Appleton WI [14] which opened in March 1955. Valley Fair featured a number of modern features including a large parking area, anchor stores and restaurants.[15] The idea of a regional-sized, fully enclosed shopping complex was pioneered in 1956 by the Austrian-born architect and American immigrant Victor Gruen.[16] This new generation of regional-sized shopping centers began with the Gruen-designed Southdale Center, which opened in the Twin Cities suburb of Edina, Minnesota, USA in October 1956. For pioneering the soon-to-be enormously popular mall concept in this form, Gruen has been called the "most influential architect of the twentieth century" by Malcolm Gladwell.[17]


The first retail complex to be promoted as a "mall" was Paramus, New Jersey's Bergen Mall. The center, which opened with an open-air-format in 1957, was enclosed in 1973. Aside from Southdale Center, significant early enclosed shopping malls were Harundale Mall (1958), in Glen Burnie, Maryland, Big Town Mall (1959), in Mesquite, Texas, Chris-Town Mall (1961), in Phoenix, Arizona, and Randhurst Center (1962), in Mount Prospect, Illinois.

The first fully enclosed shopping mall in Canada was Wellington Square. It was designed for Eaton's by John Graham Jr. as an enclosed mall with a department store anchor and subterranean parking.[18] It opened in downtown London, Ontario, on August 11, 1960. After several renovations, it remains open today as Citi Plaza.[18]

Other early malls moved retailing away from the dense, commercial downtowns into the largely residential suburbs. This formula (enclosed space with stores attached, away from downtown, and accessible only by automobile) became a popular way to build retail across the world. Gruen himself came to abhor this effect of his new design; he decried the creation of enormous "land wasting seas of parking" and the spread of suburban sprawl.[1][19]

In the UK, Chrisp Street Market was the first pedestrian shopping area built with a road at the shop fronts. The first mall-type shopping precinct in Great Britain was built in the downtown area of Birmingham. Known as Bull Ring Centre (now Bull Ring Birmingham), it was officially dedicated in May 1964. This was followed by Brent Cross Centre, Britain's first out-of-town shopping mall, which was dedicated, on the northern outskirts of London, in March 1976.

In the United States, developers such as A. Alfred Taubman of Taubman Centers extended the concept further in 1980, with terrazzo tiles at the Mall at Short Hills in New Jersey, indoor fountains, and two levels allowing a shopper to make a circuit of all the stores.[20] Taubman believed carpeting increased friction, slowing down customers, so it was removed.[20] Fading daylight through glass panels was supplemented by gradually increased electric lighting, making it seem like the afternoon was lasting longer, which encouraged shoppers to linger.[21][22]

Ala Moana Center in Honolulu, Hawaii is currently the largest open-air mall in the world and was one of the largest malls in the United States when it opened for business in August 1959. It is currently the sixteenth largest in the country. The Outlets at Bergen Town Center, the oldest enclosed mall in New Jersey, opened in Paramus on November 14, 1957, with Dave Garroway, host of The Today Show, serving as master of ceremonies.[23] The mall, located just outside New York City, was planned in 1955 by Allied Stores to have 100 stores and 8,600 parking spaces in a 1,500,000 sq ft (140,000 m2) mall that would include a 300,000 sq ft (28,000 m2) Stern's store and two other 150,000 sq ft (14,000 m2) department stores as part of the design. Allied's chairman B. Earl Puckett confidently announced The Outlets at Bergen Town Center as the largest of ten proposed centers, stating that there were 25 cities that could support such centers and that no more than 50 malls of this type would ever be built nationwide.[24][25]

Largest examples

Main article: List of largest shopping malls in the world
Philippines


The largest mall in the world is the New South China Mall in Dongguan, China with a gross floor area of 892,000 m2 (9,600,000 sq ft). The world's second-largest shopping mall is the Golden Resources Mall in Beijing, China with a gross floor area of 680,000 m2 (7,300,000 sq ft). The SM City North EDSA in the Philippines, which opened in November 1985, is the world's third-largest at 482,878 m2 (5,197,660 sq ft) of gross floor area, and 1 Utama in Malaysia, is the world's fourth largest at 465,000 m2 (5,010,000 sq ft) of gross floor area.

Previously, the title of the largest enclosed shopping mall was with the West Edmonton Mall in Edmonton, Alberta, Canada from 1986–2004. It is now the fifth largest mall.[26]

One of the world's largest shopping complexes in one location is the two-mall agglomeration of the Plaza at King of Prussia and the Court at King of Prussia in the Philadelphia suburb of King of Prussia, Pennsylvania, United States. The King of Prussia mall has the most shopping per square foot in the U.S.

The most visited shopping mall in the world and largest mall in the United States is the Mall of America, located near the Twin Cities in Bloomington, Minnesota. However, several Asian malls are advertised as having more visitors, including Mal Taman Anggrek, Kelapa Gading Mall and Pluit Village, all in Jakarta, Indonesia; Berjaya Times Square in Malaysia; SM City North EDSA, SM Mall of Asia and SM Megamall, all in Metro Manila, Philippines. The largest mall in South Asia is Bashundhara City in Dhaka, Bangladesh.

Types

The International Council of Shopping Centers classifies shopping malls into eight basic types. They are: neighborhood center, community center, regional center, superregional center, fashion/specialty center, power center, theme/festival center and outlet center.[27] These definitions, published in 1999, were not restricted to shopping centers in any particular country, but later editions were made specific to the U.S. with a separate set for Europe.

Neighborhood center

Neighborhood centers are small-scale malls serving the local neighborhood. They typically have a supermarket or a drugstore as an anchor, and are commonly arranged in a strip mall format. Neighborhood centers usually have a retail area of 30,000 to 150,000 square feet (2,800 to 13,900 m2), and serve a primary area in a 3-mile (4.8 km) radius.[27] They are sometimes known as convenience centers.

Community center

Community centers (or community malls) are larger than neighborhood centers, and offer a wider range of goods. They usually feature two anchor stores which are larger than that of a neighborhood center's, e.g. a discount department store. They may also follow a strip configuration, or may be L- or U-shaped. Community centers usually feature a retail area of 100,000 to 350,000 square feet (9,300 to 32,500 m2) and serve a primary area of 3 to 6 miles (4.8 to 9.7 km).[27]

Regional center

A regional mall is, per the International Council of Shopping Centers, in the United States, a shopping mall which is designed to service a larger area (15 miles) than a conventional shopping mall. As such, it is typically larger with 400,000 sq ft (37,000 m2) to 800,000 sq ft (74,000 m2) gross leasable area with at least two anchor stores[28] and offers a wider selection of stores. Given their wider service area, these malls tend to have higher-end stores that need a larger area in order for their services to be profitable but may have discount department stores. Regional malls are also found as tourist attractions in vacation areas.[28]

Superregional center

A super regional mall is, per the International Council of Shopping Centers, in the U.S. a shopping mall with over 800,000 sq ft (74,000 m2) of gross leasable area, three or more anchors, mass merchant, more variety, fashion apparel, and serves as the dominant shopping venue for the region (25 miles) in which it is located.[28]

Fashion/specialty center

Fashion or specialty centers feature upscale apparel shops and boutiques and cater to customers with higher incomes. They usually have a retail area ranging from 80,000 to 250,000 square feet (7,400 to 23,200 m2) and serve an area of 5 to 15 miles (8.0 to 24.1 km).[27]

Power center

Main article: Power center (retail)

Power centers are large shopping centers that almost exclusively feature several big-box retailers as their anchors. They usually have a retail area of 250,000 to 600,000 square feet (23,000 to 56,000 m2) and a primary trade area of 5 to 10 miles (8.0 to 16.1 km).[27]

Theme/festival center

Theme or festival centers have distinct unifying themes that are followed by their individual shops as well as their architecture. They are usually located in urban areas and cater to tourists. They typically feature a retail area of 80,000 to 250,000 square feet (7,400 to 23,200 m2).[27]

Outlet center

Main article: Outlet store

An outlet mall (or outlet center) is a type of shopping mall in which manufacturers sell their products directly to the public through their own stores. Other stores in outlet malls are operated by retailers selling returned goods and discontinued products, often at heavily reduced prices. Outlet stores were found as early as 1936, but the first multi-store outlet mall, Vanity Fair, located in Reading, PA did not open until 1974. Belz Enterprises opened the first enclosed factory outlet mall in 1979, in Lakeland, TN, a suburb of Memphis.[29]

Components


Food court

Main article: Food court

A common feature of shopping malls is a food court: this typically consists of a number of fast food vendors of various types, surrounding a shared seating area.

Department stores

Main articles: Department store and Anchor store

When the shopping mall format was developed by Victor Gruen in the mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. These larger stores are termed anchor store or draw tenant. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic from one anchor to another.

Stand-alone stores

Frequently, a shopping mall or shopping center will have satellite buildings located either on the same tract of land or on one abutting it, on which will be located stand-alone stores, which may or may not be legally connected to the central facility through contract or ownership. These stores may have their own parking lots, or their lots may interconnect with those of the mall or center. The existence of the stand-alone store may have been planned by the mall's developer, or may have come about through opportunistic actions by others, but visually the central facility – the mall or shopping center – and the satellite buildings will often be perceived as being a single "unit", even in circumstances where the outlying buildings are not officially or legally connected to the mall in any way.

Dead malls

Main article: Dead mall

In the United States, as more modern facilities are built, early malls have been abandoned due to decreased traffic and tenancy.

In the 1980s, some enclosed malls were remodeled into open-air shopping centers, such as the Sherman Oaks Galleria.

In the mid-1990s, malls were still being constructed at a rate of 140 a year. But in 2001, a PricewaterhouseCoopers study found that underperforming and vacant malls, known as “greyfield” and “dead mall” estates, were an emerging problem. In 2007, a year before the Great Recession, no new malls were built in America, for the first time in 50 years. City Creek Center mall in Salt Lake City which opened in March 2012 was the first to be built since the recession.[10]

Until the mid-1990s, the trend was to build enclosed malls and to renovate older outdoor malls into enclosed ones. Such malls had advantages, including temperature control. The trend has turned and it is again fashionable to build open-air malls.

New trends

In parts of Canada, it is now rare for new shopping malls to be built. The Vaughan Mills Shopping Centre, opened in 2004, and Crossiron Mills, opened in 2009, are the only malls built in Canada since 1992. Outdoor outlet malls or big box shopping areas known as power centers are now favored, although the traditional enclosed shopping mall is still in demand by those seeking weather-protected, all-under-one-roof shopping. In addition, the enclosed interconnections between downtown multi story shopping malls continue to grow in the Underground city of Montreal (32 kilometres of passageway), the PATH system of Toronto (27 km (17 mi) of passageway) and the Plus15 system of Calgary (16 km (9.9 mi) of overhead passageway).

In Russia, on the other hand, as of 2013 a large number of new malls had been built near major cities, notably the MEGA malls such as Mega Belaya Dacha mall near Moscow. In large part they were financed by international investors and were popular with shoppers from the emerging middle class.[30]

Vertical malls

High land prices in populous cities have led to the concept of the "vertical mall," in which space allocated to retail is configured over a number of stories accessible by elevators and/or escalators (usually both) linking the different levels of the mall. The challenge of this type of mall is to overcome the natural tendency of shoppers to move horizontally and encourage shoppers to move upwards and downwards.[31] The concept of a vertical mall was originally conceived in the late 1960s by the Mafco Company, former shopping center development division of Marshall Field & Co. The Water Tower Place skyscraper, Chicago, Illinois, was built in 1975 by Urban Retail Properties. It contains a hotel, luxury condominiums, and office space and sits atop a block-long base containing an eight-level atrium-style retail mall that fronts on the Magnificent Mile.

Vertical malls are common in densely populated conurbations such as Hong Kong and Bangkok. Times Square in Hong Kong is a principal example.[31]

A vertical mall may also be built where the geography prevents building outward or there are other restrictions on construction, such as historical buildings or significant archeology. The Darwin Shopping Centre and associated malls in Shrewsbury, UK, are built on the side of a steep hill, around the former outer walls of the nearby medieval castle;[32] consequently the shopping center is split over seven floors vertically – two locations horizontally – connected by elevators, escalators and bridge walkways.[33] Some establishments incorporate such designs into their layout, such as Shrewsbury's McDonalds restaurant, split into four stories with multiple mezzanines which feature medieval castle vaults – complete with arrowslits – in the basement dining rooms.

Online shopping influence

Faced with the exploding popularity of buying online, shopping malls are emptying and are seeking new solutions to generate traffic. In the US, for example, roughly 200 out of 1,300 malls across the country are going out of business.[34] To combat this trend, developers are trying to turn malls into leisure centers that include attractions such as parks, movie theaters, gyms, and even fishing lakes.[35] Others, such as the European commercial real-estate giant Unibail-Rodamco, are modernizing their approach by promoting brand interaction and enhanced architectural appeal. A recent example that integrates both approaches is the So Ouest mall outside of Paris that was designed to resemble elegant, Louis XV-style apartments and includes 17 000 m2 of green space.[36]

Shopping property management firms

A shopping property management firm is a company that specializes in owning and managing shopping malls. Most shopping property management firms own at least 20 malls. Some firms use a similar naming scheme for most of their malls; for example, Mills Corporation puts "Mills" in most of their mall names and SM Prime Holdings of the Philippines puts "SM" in all of their malls, as well as anchor stores such as SM Department Store, SM Appliance Center, SM Hypermarket, SM Cinema, and SM Supermarket. In the UK, The Mall Fund changes the name of any center they buy to "The Mall (location)", using their pink-M logo; when they sell a mall it reverts to its own name and branding, such as the Ashley Centre in Epsom.[37]

Shopping center management and advisory firms are bringing about professional management practices to the largely fragmented shopping center development industry in India. Historically, land ownership in India, has been fragmented and as a byproduct shopping center development, which rendered the single mall developers vulnerable to dubious advice and practices, since standard benchmarks, knowledge resources, and skilled people were scarce. This is changing as new firms promoted by former shopping center managers are stepping in to bridge the gap between ownership and professional management.

New towns

New towns in the United Kingdom—including Livingston, Cumbernauld, Glenrothes, East Kilbride, Milton Keynes, Washington, Coventry, Newton Aycliffe, Peterlee and Telford developed a shopping center as their town center. Unlike the shopping centers which were developing in established towns and cities, these contained civic functions and other community facilities such as libraries, pubs and community centers. As the towns grew, other facilities were usually developed around the centers, effectively enlarging the town centers.


Legal issues

One controversial aspect of malls has been their effective displacement of traditional main streets. Some consumers prefer malls, with their parking garages, controlled environments, and private security guards, over CBDs or downtowns, which frequently have limited parking, poor maintenance, outdoor weather, and limited police coverage.[38][39]

In response, a few jurisdictions, notably California, have expanded the right of freedom of speech to ensure that speakers will be able to reach consumers who prefer to shop, eat, and socialize within the boundaries of privately owned malls.[40] See Pruneyard Shopping Center v. Robins.

See also

Gallery

World's Largest Shopping Malls/Centers

References

Further reading

  • Hardwick, M. Jeffrey. Mall Maker: Victor Gruen, Architect of an American Dream (2004) excerpt and text search
  • Ngo-Viet, Nam-Son. Google Docs 2002. The Integration of the Suburban Shopping Center with its Surroundings: Redmond Town Center (PhD Dissertation) University of Washington.
  • Scharoun, Lisa. America at the Mall: The Cultural Role of a Retail Utopia (Jefferson, NC: McFarland, 2012) 263 pp.

External links

  • International Council of Shopping Centers (ICSC)
  • American Institute of Architects Retail and Entertainment Committee Knowledge Community
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