World Library  
Flag as Inappropriate
Email this Article

Great Eastern Life

Article Id: WHEBN0010727885
Reproduction Date:

Title: Great Eastern Life  
Author: World Heritage Encyclopedia
Language: English
Subject: 2010 S.League, 2009 S.League, 2012 S.League, 2014 S.League, 2013 S.League
Publisher: World Heritage Encyclopedia

Great Eastern Life

Great Eastern Life Assurance Co. Ltd
Type Public Listed Company
Traded as SGX: G07
Industry Finance and Insurance
Founded 1908
Headquarters Singapore
Key people Alfred Hewton Fair(Founder)
Fang Ai Lian(Chairman)
Christopher Wei (Group CEO)
Products Banking
Asset management
Website GE Singapore
GE Malaysia
GE Indonesia

Great Eastern Life Assurance is based in Singapore and the largest life insurance company in Singapore and Malaysia. It is also the oldest insurance company in Asia. It is the largest insurance group in Singapore and Malaysia with S$ 45 billion in assets (as at 6 Aug 2007) and 3 million policyholders. With two distribution channels – the tied agency force and bancassurance – it is the leader in both Singapore and Malaysia. It is the only life insurance company to be listed on the Singapore Exchange, and the largest insurance company in South-east Asia in terms of assets and market capitalisation.

Great Eastern Life Assurance (Malaysia) Berhad started as a branch office of Great Eastern Life Assurance Co Ltd. It is the oldest and largest insurance company in Malaysia. Great Eastern (as at 31 Dec 2005) has assets in excess of RM26 billion.

Incorporated in 1908, Great Eastern Life Assurance Co Ltd claims to be the oldest and most established life insurance company in Singapore and Malaysia. OAC was incorporated in 1920 as the first composite insurer in Singapore. Great Eastern is the only insurance company in the region with two distribution channels – tied agency and bancassurance.

In 1999, Great Eastern Life Assurance (Malaysia) Berhad was localised as a wholly owned subsidiary of Great Eastern Life Assurance Co Ltd in Singapore.

Now, Great Eastern has over 2.6 million policies in force served by 24 branch offices and a service network of more than 17,000 agents nationwide.

Great Eastern has picked up a number of awards, one of which is the Singapore Brand Award organised by IE Singapore, which it has won for the fifth year running in 2006. Great Eastern is also well regarded as Singapore's 7th Most Valuable Brand and its brand value increased from S$609 million in 2005 to S$693 million in 2006.

In November 1999, Great Eastern Life underwent restructuring to become a wholly owned life insurance arm of a financial service holding company – Great Eastern Holdings Ltd. This was followed by a merger between Great Eastern Holdings and Overseas Assurance Corporation in December 2000.

In June 2004, Great Eastern Holdings became a substantially owned subsidiary of OCBC Bank, Singapore’s longest established local bank. OCBC Bank has assets of S$164 billion and a network of 390 branches and representative offices in 15 countries and territories including Singapore, Malaysia, Indonesia, Thailand, Vietnam, China, Hong Kong SAR, Taiwan, Brunei, Myanmar, Japan, Korea, Australia, UK and USA. This network includes more than 280 branches and offices in Indonesia operated by OCBC Bank's subsidiary, PT Bank NISP. OCBC Bank and its banking subsidiaries offer a wide range of specialist financial services, from consumer, corporate, investment, private and transaction banking to treasury and stockbroking services.

In addition to Singapore where Great Eastern is headquartered, and Malaysia with 29 branches, Great Eastern also has a branch office in Brunei since 1975, a subsidiary company in Indonesia since 1996, and representative offices in Hanoi and Ho Chi Minh City.

In June 2006, Great Eastern and Chongqing Land Properties Group launched their 50:50 joint venture life insurance company, Great Eastern Life Assurance (China) Co Ltd. This new company is headquartered in Chongqing which will act as a bridgehead for its expansion plans into the rest of China. The Company also holds at least 31% of the total shares in the Malaysian Share market (KLSE).( —citation needed)

See also

External links

  • Great Eastern Official Website (Singapore)
  • Great Eastern Official Website (Malaysia)
  • Great Eastern Official Website (Indonesia)
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.