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Groove Worx

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Subject: E.S. Posthumus, NBC chimes, Immediate Music, WVLA-TV, Trailer music, Television news music, Globus (music), Tom Clancy's Splinter Cell: Conviction, Pfeifer Broz. Music, X-Ray Dog
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Groove Worx

Groove Worx (formerly known as Groove Addicts) is a custom music house that produces music for various categories of media. Based in Marina Del Rey, CA, Groove Worx was founded in 1996 as a custom music house for television commercials and radio stations, producing custom jingle packages for domestic and international clients. Over the next two years Groove Worx quickly expanded into other areas of media by building a 30,000 track strong production library, and producing custom news music for television stations such as KNBC.

In 2004, Groove Worx began creating custom cues for hit television shows such as Extreme Makeover, Extreme Makeover: Home Edition, and Deal or No Deal. Groove Worx also embedded itself into the realm of feature film advertising with the release of the Full Tilt, Volume 1 music collection, which became an instantaneous hit. Full Tilt, Volume 1 was followed up by Full Tilt, Volumes 2 and 3 and Full Tilt Trailer Tools 1 & 2, additional collections of trailer music compositions.

In October 2006, Groove Worx collaborated with composer/drummer Stewart Copeland of the Police to create Eardrum, a collection of film trailer music that was exclusively created for Groove Worx. In 2007 Groove Worx released Full Tilt, Volume 3, the most ambitious project to date and will be working on a follow-up to Eardrum, as well as work with new composers to further round out their film trailer collections.

Full Tilt Rising has since been released. Yet another album by the name of Glory,Oath and Blood quickly followed. Groove Worx recently produced the background track for the movies Robin Hood, Avatar, Percy Jackson & the Olympians: The Lightning Thief, Prince of Persia, X-Men Origins: Wolverine, Inception and The Wolfman. Full Tilt Convergence is the latest album released by Groove Worx. It features several hybrid rock tracks.

In 2012, Full Tilt End Game was released for advertising clients.

Groove Worx worked on the musical score to Starcraft II: Wings of Liberty.

Groove Worx and beyond

In 2010, Groove Addicts was renamed to Groove Worx. In 2012, Warner Chappell Music consolidated several independent music labels into their brand-new music label, Non-Stop Trailers, which included the Full Tilt Series.

Founders Kaveh Cohen and Michael Nielsen have created a new trailer music company, Ninja Tracks. In summer 2013, Groove Worx released their first industry release, Rogue, which combines orchestrated melodies with sound design and high-intensity hits. 

Groove Worx competes with other entities such as Immediate Music, Future World Music, X-Ray Dog, Two Steps From Hell, Music Junkies, Epic Score, 615 Music and Stephen Arnold Music.

See also

External links

  • Groove Addicts' Trailer Music
  • Trailer Music News
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