LiveStrong Challenge

"Livestrong" redirects here. For the wristband, see Livestrong wristband.
Livestrong Foundation
Founded 1997
Founder(s) Lance Armstrong
Key people Doug Ulman (President and CEO)
Area served United States
Focus(es) Cancer-related
Motto Unity is strength, knowledge is power and attitude is everything.

The Livestrong Foundation, formerly known as the Lance Armstrong Foundation,[1] is a United States nonprofit organization (501(c)(3)[2]) that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003.[3]


The Livestrong Foundation states that its mission is 'to inspire and empower' cancer survivors and their families. [2] The foundation also aims to provide support to guide people through the cancer experience.[4] As of 2005, the foundation began phasing out its support of cancer research, and as of 2010, it no longer accepted research proposals.[5]

In 2008, Demand Media reached an agreement with the Livestrong Foundation to use the Livestrong name to create a spin-off website, (unconnected to, a commercial health and wellness site, supported by advertisers. Demand Media hired Armstrong as a spokesman.[5][6]

The foundation was a title sponsor of Major League Soccer club Sporting Kansas City's home stadium from March 2011 to January 2013, when the naming agreement was terminated after Armstrong admitted that he used performance-enhancing drugs.[7]

Doping scandal

Due to the Lance Armstrong doping scandal in 2012, the former cyclist was banned for life and was stripped of his Tour de France victories. As a result, Armstrong resigned as chairman of the foundation in October 2012 and from the foundation's board of directors in November 2012.[8][9] The foundation changed its name from the Lance Armstrong Foundation to the Livestrong Foundation in November 2012.[1] Armstrong admitted to doping in an interview with Oprah Winfrey, and prior to the interview, the foundation released a statement which said:

We expect Lance to be completely truthful and forthcoming in his interview and with all of us in the cancer community... Regardless, we are charting a strong, independent course forward that is focused on helping people overcome financial, emotional and physical challenges related to cancer... Inspired by the people with cancer whom we serve, we feel confident and optimistic about the Foundation's future and welcome an end to speculation.[10]

As a result of the scandal, on May 28, 2013, Nike announced that it would cut ties with the foundation after a nine year relationship. After the 2013 holiday season, Nike would cease production of its LIVESTRONG line of products, honoring its contract with the organization which expires in 2014.[11]


Figures provided by the foundation to the ESPN media organization, in October 2012, reveal that, despite the 2012 Armstrong doping controversy,[12] revenues were up 2.1 percent, to US$33.8 million, through September 30, 2012—according to ESPN, this total represents a 5.4 percent increase from 2011, with a 5.7 percent increase in the average dollar amount of those donations (from US$74.88 in 2011 to US$79.15 in 2012).[13] Over the duration of its existence, the foundation has generated more than US$500 million worth of funds.[10] The foundation has revealed that its 2013 budget is 10.9 percent less than its 2012 budget.[10]

See also


External links

  • Official website
  • Charity Navigator's rating of Lance Armstrong Foundation
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