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Relativity Media

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Relativity Media

Relativity Media LLC
Type Independent LLC
Industry Entertainment
Founded 2004
Founders Ryan Kavanaugh
Headquarters Beverly Hills, CA, United States
Key people Ryan Kavanaugh, (CEO)
Tucker Tooley, (President)
Products Motion pictures, television programs, music, digital media, sports agency
Owners Ryan Kavanaugh
Ron Burkle
Colbeck Capital
Employees Approximately 350 (2013)[1]
Divisions Relativity Sports[2]
Relativity Television
Relativity Music
Relativity International
Relativity Digital
Madvine (Branded Content)
Subsidiaries Rogue Pictures
Website .com.relativitymediawww

Relativity Media LLC (sometimes written as RelativityMedia and Relativity) is a global media company headquartered in Beverly Hills,CA. Founded in 2004 by Ryan Kavanaugh, Relativity Media is the third largest mini-major film studio in the world. Its full scale film studio acquires, develops, produces, and distributes films and produces television programs. The company has invested $20 billion (in partnership with numerous financial institutions) as of 2012 in entertainment investments with partners such as Citibank, Merrill Lynch, Deutsche Bank and others. Relativity Media also engages in content creation across fashion, sports, digital and music, reaching consumers on multiple platforms.[3]


Relativity Media was founded by Ryan Kavanaugh and Lynwood Spinks in 2004 as a middleman company arranging multi-film slate deals with studios then arranging financial support through banks. Relativity Media would receive film equity, producer's credit and a fee. Initially, Stark Investments, a Wisconsin-based hedge fund, funded the company's single-picture business. By 2007, these investors stopped making movie-finance deals. Elliott Management, a $16 billion New York–based hedge fund run by Paul Singer, then took a minority share of the company plus access to around $1 billion in capital and a revolving credit line.[4]

Investments and partnerships

On January 4, 2009, Relativity Media acquired the genre label Rogue Pictures from Universal, for $150 million.[5] Relativity oversaw Rogue’s 2009 film offerings, which consisted of Last House On The Left, The Unborn, Come Out Fighting, and My Soul to Take, as well as more than 30 projects in development. The deal also included the Rogue film library, featuring such films as Assault On Precinct 13 and The Strangers.[6][7] On August 14, 2011, it was reported that Relativity was investing in SkyLand Film & Television Cultural Development Ltd, a China-based production company, signaling new opportunities in the Chinese market. One of the first arrangements was that the movie 21 and Over was partially filmed in Dongshigu, China.[8] On May 18, 2012, it was reported that Relativity was in talks to buy German producer-distributor Senator Entertainment.[9] In 2010, Relativity Media ventured into India with the help of Asian billionaire Keyur Patel who also owns two major TV Networks and has major investments in India in satellite, theatre chain and media productions.

On July 6, 2010, Relativity and Netflix announced a five-year-plus Pay-TV deal. The first two movies to stream on Netflix were The Fighter and Skyline.[10]

On July 23, 2010 Relativity acquired the 45-person marketing and distribution staff of Starz’ Overture Films, making it a "Mini-Major".[11] The studio distributed its first film on December 3, 2010. The Warrior's Way was directed by Sngmoo Lee and starring Jang Dong Gun, Geoffrey Rush and Kate Bosworth. On May 20, 2012, it was reported that Relativity and EuropaCorp signed a co-production and co-financing deal on two movies and Relativity will distribute in U.S.[12][13] Relativity also has co-production deals with Atlas Entertainment and Virgin Produced.

In September 2011, Robbie Brenner was promoted from Executive Vice President, Production to President, Production.[14]

On November 27, 2011 it was reported Ron Burkle loaned $200 million to Relativity for Immortals and Mirror Mirror.[15] On January 23, 2012, Burkle purchased a large equity stake in Relativity Media from Elliot Capital Management (which was the second largest shareholder after Ryan Kavanaugh) for at least $800 million.[16][17] On May 31, 2012 Relativity and Ron Burkle announced they raised $350 million in funding for films and expansion. Ron Burkle will also join the board of Relativity, along with Jason Colodne and Jason Beckman who are partners at Colbeck Capital.[18][19]

In July 2012, Relativity merged its Rogue Sports, a basketball agency with Maximum Sports Management, a football agency, and SFX Baseball into Relativity Sports.[20] On December 19, Relativity announced a new division 'Relativity International'.[21]


Relativity Media has seven divisions: Relativity Studios, Relativity Music, Relativity Sports, Relativity Television, Relativity Digital Relativity International and Madvine. It also has two subsidiaries: Rogue Pictures and RogueLife.

Relativity Studios

Relativity’s film production division was its first and remains its largest division.[22] Relativity Studios has produced, distributed or structured financing for more than 200 motion pictures, generating more than $17 billion in worldwide box-office revenue and earning 60 Oscar nominations. Relativity’s films can be seen below.[23]

Relativity Music

Relativity Music produces and releases soundtrack albums for some films and television series and provides in-house music supervision for Relativity films. The division has released more than 60 soundtracks, including those for Relativity's films, and including other studios' films.[23]

Relativity Digital

Relativity’s digital studio develops and produces original content to support Relativity's films, television shows and brand partners . The studio has enlisted influential YouTube celebrities to create branded videos for brands and as collaborative campaigns with other Relativity divisions.[24] The network includes and community-driven news site


Relativity Sports is a full-service sports agency and one of the four largest in the United States. It represents more than 300 NBA, NFL and MLB athletes with services ranging from contract negotiation to brand building to custom content creation.[25] It represents clients in the NFL, MLB, and NBA. Relativity Sports and its agents have negotiated contracts totaling in excess of $2.5Bn.[20][26]

Relativity Television

Relativity Television is currently one of the largest suppliers of television, producing more than 750 hours of programming for more than 40 networks since its inception in 2008.[27] In 2013 the division produced 36 series, including Catfish: The TV Show, The Great Food Truck Race, and The American Bible Challenge. Upcoming shows include reality series Sex Box (WE), Guys' Grocery Games (Food), and Shop (Fox Sports), as well as scripted series Creep Show (Syfy) and Young & Hungry (ABC Family).[28][29]

Relativity International

Relativity International oversees global sales and distribution management of the studios own films as well as acquisitions and third-party releases. Relativity pictures have grossed approximately $1bn at foreign box offices. Recent international releases include 'The Family', 3 Days to Kill', 'Free Birds', 'Movie 43' and 'Safe Haven'.[30][31]


Madvine is a branded entertainment and consumer products company that provides corporate marketers with integration opportunities across all platforms of Relativity content including movies, television, fashion, sports, digital and music. Madvine ffers advertisers dozens of different ways to integrate directly into content that people love, engaging hundreds of millions of global users in innovative ways.[32]



Release Date Film Title Genre Director Notes Budget Gross
December 3, 2010 The Warrior's Way Fantasy action Sngmoo Lee co-production with Fuse+Media and Sad Flutes; distributed by Rogue $42,000,000 $11,087,569
January 7, 2011 Season of the Witch Supernatural Action Dominic Sena co-production with Atlas Entertainment; distributed by Rogue $40,000,000[33] $91,627,228[33]
March 4, 2011 Take Me Home Tonight Retro comedy Michael Dowse co-production with Imagine Entertainment and Rogue $19,000,000[34] $6,923,891[35]
March 18, 2011 Limitless Thriller Neil Burger co-production with Rogue and Virgin Produced $27 million $161,849,455
May 20, 2011 Cost of a Soul Thriller Sean Kirkpatrick co-production with Cast Shadow Production and AMC Independent; distributed by Rogue
June 10, 2011 Judy Moody and the Not Bummer Summer Comedy John Schultz co-production with Smokewood Entertainment $20,000,000[36] $15,013,650[36]
September 2, 2011 Shark Night 3D Thriller David R. Ellis co-production with Sierra Pictures; distributed by Rogue $25,000,000[37] $40,136,479[37]
September 23, 2011 Machine Gun Preacher Biographical film Marc Forster co-production with Virgin Produced $30,000,000[38] $2,527,904[38]
November 11, 2011 Immortals Action fantasy Tarsem Singh co-production with Virgin Produced $75,000,000[39] $226,904,017[39]
January 20, 2012 Haywire Action thriller Steven Soderbergh TBA[40] TBA[40]
February 24, 2012 Act of Valor Action Mike McCoy & Scott Waugh co-production with Bandito Brothers $23 million TBA[41]
March 30, 2012 Mirror Mirror Comedy fantasy Tarsem Singh $85 million[42] $166,170,922[42]
April 27, 2012 The Raven Thriller James McTeigue co-production with FilmNation Entertainment and Intrepid Pictures. $26 million ı
September 21, 2012 House at the End of the Street Horror Mark Tonderai co-production with FilmNation Entertainment. TBA[43] TBA[44]
January 25, 2013 Movie 43 Comedy TBA co-production with Virgin Produced and Rogue TBA TBA[45]
February 14, 2013 Safe Haven Romantic thriller Lasse Hallström co-production with Temple Hill Entertainment TBA[46] TBA[47]
March 1, 2013 21 & Over Comedy Jon Lucas & Scott Moore co-production with Mandeville Films, Virgin Produced and SkyLand Entertainment TBA TBA[48]
August 16, 2013 Paranoia[49] Thriller Robert Luketic co-production with IM Global
September 13, 2013[50] The Family Comedy-drama Luc Besson co-production with EuropaCorp
September 27, 2013 Don Jon Comedy Joseph Gordon-Levitt co-production with Voltage Pictures and Ram Bergman Productions
October 11, 2013[51] Romeo and Juliet Romantic Carlo Carlei production by Amber Entertainment, Indiana Production Company, and Swarovski Entertainment, North American distribution only
November 1, 2013[52] Free Birds[53] Animation
Jimmy Hayward co-production with Reel FX Creative Studios
Relativity Media's first animated film
December 6, 2013[54] Out of the Furnace Thriller Scott Cooper co-production with Appian Way
February 21, 2014[55] 3 Days to Kill Action thriller McG co-production with EuropaCorp
April 11, 2014[56] Oculus Horror Mike Flanagan co-production with Intrepid Pictures, WWE Studios and Blumhouse Productions
April 25, 2014 Brick Mansions Action/Crime Camille Delamarre co-production with EuropaCorp
July 2, 2014 Earth to Echo Drama Dave Green
August 27, 2014 The November Man Thriller Roger Donaldson
September 19, 2014 Hector and the Search for Happiness Romantic Comedy Peter Chelsom
October 17, 2014[57] The Best of Me Romance/Drama Michael Hoffman
November 14, 2014 Beyond the Lights Romance/Drama Gina Prince-Bythewood co-production with Undisputed Cinema and Homegrown Pictures $7 Million

Upcoming Films

Release Date Film Title Genre Director Notes
January 2, 2015 The Woman in Black: Angel of Death Horror Tom Harper co-production with Hammer Films, Entertainment One, and Cross Creek Pictures
February 20, 2015 Jane Got a Gun Action/Drama/Western Gavin O'Connor co-released with The Weinstein Company; co-production with Handsomecharlie Films, Scott Pictures, Boise Schiller Film Group, and Straight Up Films
February 20, 2015[58] Lazarus Horror David Gelb co-production with Blumhouse Productions
February 27, 2015 The Transporter Legacy Action Camille Delamarre co-production with Canal+, Ciné+, EuropaCorp, Fundamental Films, and TF1 Group
March 20, 2015 Desert Dancer Biographical Richard Raymond co-released with six films
August 14, 2015 Masterminds Comedy Jared Hess co-production with Michaels-Goldwyn
September 25, 2015 The Disappointments Room Thriller D. J. Caruso co-production with Demarest Films and Media Talent Group
October 9, 2015 Kidnap Thriller Luis Prieto co-production with Rumble Entertainment, Well Go USA Entertainment, 606 Films, Di Bonaventura Pictures, Gold Star Films, and Lotus Entertainment
TBD 2015 The Early Years (La giovinezza) Drama Paolo Sorrentino U.S. distribution only

Production Company












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  17. ^ Paul Bond (June 28, 2012). "Ron Burkle Closes Multiple Investments in Relativity Media". The Hollywood Reporter. Retrieved July 6, 2010. 
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  19. ^ Relativity Borrows $350 Million More for Movies and Expansion
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  52. ^ Turkeys and The Best Man Holiday Target This Thanksgiving
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  59. ^ Bale in ring with Wahlberg for 'Fighter'

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