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Screen Gems is an American film production company and division company of Sony Pictures Entertainment's Sony Pictures Motion Picture Group[1] that has served several different purposes for its parent companies over the decades since its incorporation.
For an entire decade, Frank Tashlin. After Tashlin's short stay came Dave Fleischer, formerly of the Fleischer Studios, and after several of his successors came Ray Katz and Henry Binder from Warner Bros. Cartoons (previously Leon Schlesinger Productions). Animators, directors, and writers at the series included people such as Art Davis, Sid Marcus, Bob Wickersham, and, during its latter period, Bob Clampett.
Like most studios, the Screen Gems studio had several established characters on their roster. These included Flippity and Flop, Willoughby Wren, and Tito and His Burrito. However, the most successful characters the studio had were The Fox and the Crow, a comic duo of a refined Fox and a street-wise Crow.
Screen Gems was, in an attempt to keep costs low, the last American animation studio to stop producing black and white cartoons. The final black-and-white Screen Gems shorts appeared in 1946, over three years after the second-longest holdouts (Famous Studios and Leon Schlesinger Productions). During that same year, the studio shut its doors for good,[3] though their animation output continued to be distributed until 1949.
The Screen Gems cartoons were only moderately successful in comparison to those of Disney, Warner Bros., and MGM. The studio's purpose was assumed by an outside producer, United Productions of America (UPA), whose cartoons, including Gerald McBoing Boing and the Mr. Magoo series, were major critical and commercial successes.
In November 1948, Columbia borrowed the Screen Gems name for its television production subsidiary when the studio acquired Pioneer Telefilms, a television commercial company founded by Ralph Cohn, the nephew of Columbia's head
The highest grossing Screen Gems film as of December 2013, is Resident Evil: Afterlife, which grossed a total of $296,221,566 worldwide.
On September 16, 2002, Columbia TriStar Domestic Television became Sony Pictures Television,[16] while three years earlier, in 1999, Screen Gems was resurrected as a fourth specialty film producing arm of Sony's Columbia TriStar Motion Picture Group, after Sony Pictures Classics, Triumph Films and Destination Films. Screen Gems produces and releases "films that fall between the wide-release films traditionally developed and distributed by Columbia Pictures and those released by Sony Pictures Classics".[17] Many of its releases are of the horror, thriller, action, comedy and urban genres, making the unit similar to Dimension Films (part of The Weinstein Company), Hollywood Pictures (part of the Walt Disney Company), and Rogue Pictures (currently owned by Relativity Media, but distributed by former owners Universal Studios).
Television programs produced and/or syndicated by Screen Gems (most shows produced by Hanna-Barbera Productions are now owned and distributed by Warner Bros. Television, except for Jeannie and Partridge Family 2200 A.D. (see below):
The television division today is presently known as Sony Pictures Television.
On December 21, 1987, Coca-Cola spun off its entertainment holdings and sold it to Tri-Star Pictures, Inc. for $3.1 billion. It was renamed to Columbia Pictures Entertainment, Inc., also creating Columbia/Tri-Star by merging Columbia and Tri-Star. Both studios continued to produce and distribute films under their separate names.[13] In 1989, Columbia Pictures Entertainment was purchased by Sony Corporation of Japan. On August 7, 1991, Columbia Pictures Entertainment was renamed to Sony Pictures Entertainment as a film production-distribution subsidiary, and subsequently combined CPT with a revived TriStar Television in 1994 to form Columbia TriStar Television.
Changes in corporate ownership of Columbia came in 1982, when Coca-Cola bought the company, although continuing to trade under the CPT name. In the mid-1980s, Coca-Cola reorganized its television holdings to create Coca-Cola Television, merging CPT with the television unit of Embassy Communications as Columbia/Embassy Television,[11] although both companies continued to use separate identities until January 4, 1988, when it and Tri-Star Television were reunited under the CPT name. Columbia also ran Colex Enterprises, a joint venture with LBS Communications to distribute the Screen Gems library, which ended in 1988.[12]
On May 6, 1974, Screen Gems was renamed Columbia Pictures Television as suggested by then-studio president David Gerber.[10] The final notable production from this incarnation of Screen Gems before the name change was the 1974 mini-series QB VII. Columbia was, technically, the last major studio to enter television by name.
On December 23, 1968, Screen Gems merged with its parent company Columbia Pictures Corporation and became part of the newly formed Columbia Pictures Industries, Inc. for $24.5 million.[9]
In 1965, Columbia Pictures acquired a fifty percent interest in the New York-based commercial The Coca-Cola Company.
From 1964 to 1969, former child star Jackie Cooper was Vice President of Program Development. He was responsible for packaging series (such as Bewitched) and other projects and selling them to the networks.
In the late 1950s, Screen Gems would also go into broadcasting. Stations that would be owned by Screen Gems over the years would include KCPX (Salt Lake City; now KTVX, owned by Nexstar Broadcasting Group), WVUE (New Orleans; now owned by the Louisiana Media Company), WAPA (San Juan; now owned by the Hemisphere Media Group), WNJU (Linden, NJ; now owned by NBCUniversal), and several radio stations as well, including 50,000-watt clear channel WWVA (Wheeling WV; now owned by iHeartMedia). As a result, in funding its acquisitions, 18% of Screen Gems' shares was spun off from Columbia and it became a publicly traded company in NYSE until 1968.
From 1958 through 1974, under President John H. Mitchell and Vice President of Production Harry Ackerman, Screen Gems delivered classic TV shows and sitcoms: Father Knows Best, Dennis the Menace, The Donna Reed Show, Hazel, Here Come the Brides, Mr. Smith Goes to Washington, Gidget, Bewitched, I Dream of Jeannie, The Flying Nun, The Monkees, and The Partridge Family. It was also the original distributor for Hanna-Barbera Productions, an animation studio founded by William Hanna and Joseph Barbera after leaving Metro-Goldwyn-Mayer, and was also the distributor of the Soupy Sales show. The company also entered a co-production deal with Canada's CTV Television Network and produced several shows, many of which were filmed or taped in Toronto for distribution to Canadian stations (Showdown, The Pierre Berton Show).
On July 1, 1956, studio veteran Irving Briskin stepped down as stage manager of Columbia Pictures and form his production company Briskin Productions, Inc. to release series through Screen Gems and supervise all of its productions.[6] On December 10, 1956, Screen Gems expanded into television syndication by acquiring Hygo Television Films (a.k.a. Serials Inc.) and its affiliated company United Television Films, Inc. Hygo Television Films was founded in 1951 by Jerome Hyams, who also acquired United Television Films in 1955 founded by Archie Mayers.[7] During that year, the studio began syndicating Columbia Pictures' theatrical film library to television, including the wildly successful series of two-reel short subjects starring The Three Stooges in 1957. Earlier on August 2, 1957, they also acquired syndication rights to "Shock!", a package of Universal horror films (later shifted to MCA TV), which was enormously successful in reviving that genre.[8] The name "Screen Gems", at the time, was used to hide the fact that the film studio was entering television production and distribution. Many film studios saw television as a threat to their business, thus it was expected that they would shun the medium. However, Columbia was one of a few studios who branched out to television under a pseudonym to conceal the true ownership of the television arm. That is until 1955, when Columbia decided to use its mascot under the Screen Gems banner.
By 1952, the studio had produced a series of about 100 film-record coordinated releases for television under the brand "TV Disk Jockey Toons" in which the films "synchronize perfectly with the records".[5]
By 1951, Screen Gems became a full-fledged television studio by producing and syndicating several popular shows (see below).
[4] The studio started its new business in New York on April 15, 1949.[4]
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