World Library  
Flag as Inappropriate
Email this Article


Article Id: WHEBN0005907863
Reproduction Date:

Title: Wwrs-tv  
Author: World Heritage Encyclopedia
Language: English
Publisher: World Heritage Encyclopedia


Mayville/Milwaukee/Madison, Wisconsin
United States
City of license Mayville, Wisconsin
Branding Trinity Broadcasting Network
Channels Digital: 43 (UHF)
Virtual: 52 (PSIP)
Subchannels 52.1 TBN
52.2 The Church Channel
52.3 JUCE TV & Smile of a Child TV
52.4 TBN Enlace USA
52.5 TBN Salsa
Affiliations TBN
Owner Trinity Broadcasting Network
(Trinity Christian Center of Santa Ana, Inc.)
First air date 1997
Call letters' meaning Wayne R. Stenz
(part of original ownership group)
Former channel number(s) Analog:
52 (UHF, 1997–2009)
Transmitter power 600 kW
Height 186 m
Facility ID 68547
Transmitter coordinates
Licensing authority FCC
Public license information: Profile
WWRS's public file on

WWRS-TV, virtual channel 52 (UHF digital channel 43), is a TBN owned-and-operated television station serving Milwaukee and Madison, Wisconsin, United States that is licensed to Mayville. The station is owned by the Trinity Broadcasting Network. WWRS maintains studio facilities and offices located on North Barker Road in Brookfield, and its transmitter is located in Hubbard. The station's signal covers much of southeastern and south-central Wisconsin, along with extended cable coverage throughout the area.


  • History 1
  • Digital television 2
  • Must-carry 3
  • References 4
  • External links 5


The station was formerly owned by National Minority Television, a division of TBN that was used by the network to circumvent the Federal Communications Commission's television station ownership restrictions. While TBN founder Paul Crouch was NMTV's president, one of its directors was African American and the other was Latino, which met the FCC's definition of a "minority-controlled" firm.[1] In mid-2008, the station and its NMTV sisters came directly under the TBN banner.

Like most TBN stations, WWRS simulcasts the TBN national feed for most of the day. TBN typically buys full-power stations mainly to get must-carry status on area cable systems, even though it offers almost no locally produced programming. However, WWRS airs FCC-required public affairs programming (Public Report) from its Brookfield studios,[2][3] with a nominal presence retained in at the station's transmitting facility and former main studio in Iron Ridge. The station also airs church services from throughout the area, usually on Friday morning.

Charter Communications, the dominant cable provider in the Madison area, and several communities in the Milwaukee area, added TBN and all of its digital subchannels to its systems in the area beginning late August 2007, within the provider's digital family tier of channels.[4] However, beyond must-carry situations where WWRS-DT1 must be carried on analog cable in appropriate markets, the signal comes directly via satellite to Charter's headend, not through WWRS.

Digital television[5]

This station's digital signal, like most other full-service TBN owned-and-operated stations, carries five different TBN-run networks.

Channel Video Aspect PSIP Short Name Programming
52.1 480i 4:3 TBN Main TBN programming
52.2 TCC The Church Channel
52.3 COMBO JUCE TV/Smile of a Child TV
52.4 Enlace Enlace USA
52.5 SALSA TBN Salsa

TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.

WWRS-TV shut down its analog signal, over UHF channel 52, on that date. The station's digital signal remained on its pre-transition UHF channel 43.[6] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 52, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.


On April 1, 2002, a dispute arose between Time Warner Cable's Milwaukee-area system and WWRS regarding must-carry regulations. Must-carry regulations require cable television providers within the Grade B contour of a full-power, full service television station to carry that station on their basic tier. When the dispute was settled, the FCC judged that the station was not required to be carried on the cable systems in the more distant counties of Kenosha, Racine and Walworth. However, WWRS was able to exercise must-carry to the Time Warner Cable lineup in southeastern Wisconsin. This, combined with the lack of available channel space, caused the forced move of Madison's PBS member and Wisconsin Public Television flagship station WHA-TV (channel 21) to the digital cable tier in order to air WWRS on the basic cable tier.[7]


  1. ^ Pinsky, Mark. Liberal Reading of FCC Minority Rule Has Helped TBN's Growth, Los Angeles Times, 1989-01-28.
  2. ^ Christian TV network investing in new Brookfield production studio, Milwaukee Journal Sentinel, June 5, 2009.
  4. ^
  5. ^ RabbitEars TV Query for WWRS
  6. ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24. 
  7. ^

External links

  • TBN Official site
  • WWRS-TV on Facebook
  • (WWRS's public file)
  • History of Milwaukee television
  • Query the FCC's TV station database for WWRS-TV
  • BIAfn's Media Web Database -- Information on WWRS-TV
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.