World Library  
Flag as Inappropriate
Email this Article


Web address
Commercial? Yes
Type of site Internet portal
Registration Optional
Owner Yahoo!/Seven West Media
Launched February 2006

Yahoo!7 is a joint venture between American internet company, Yahoo! and Australian entertainment and television broadcasting company, Seven West Media. Yahoo!7 is an internet portal, providing email, online news, travel and retail services.


  • History 1
  • Board of directors 2
  • Products and services 3
    • Print, Online and Broadcast content 3.1
    • Fango mobile app 3.2
    • Web 3.3
  • Logo 4
  • Notes and references 5
  • External links 6


Yahoo!7 was founded in January 2006 to develop a cross-media entity which would expand the content distribution networks of both internet-centric Yahoo and broadcast corporation Seven Media Group (now Seven West Media), then the Yahoo branding introduced the big red "7" logo into its brand. Yahoo!7 replaced Yahoo! Australia and New Zealand which had been in operation since 1997, taking on the majority of SWM’s online operations in the process. Ryan Stokes, current chairman of Seven’s Pacific Magazines division, said in a media release that the Yahoo!7 entity would provide a “leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives”.[1]

In December 2006, Yahoo!7 expanded its presence in New Zealand by partnering with Telecom New Zealand to establish Yahoo!Xtra.The venture was rebranded as Yahoo New Zealand in April 2011 after Telecom sold its 49% share back to Yahoo!7.

In recent years, Yahoo!7 has made a series of high-profile online acquisitions to supplement its core search and marketing businesses. The company purchased Australian sports tipping site OzTips in mid-2010[2] and bought over Australian group buying site Spreets for $40m in early 2011.[3] Spreets saw its membership increase by 140 per cent to 1.18m since the acquisition.[4]

Board of directors

The current board of directors include: Rose Tsou - Yahoo, SVP North Asia (Chairperson); Aman Kothari - SVP, Global Controller & Chief Accounting Officer; Rohan Lund - Seven West Media COO; John Matheny – SVP of Engineering; Kurt Burnette – Seven West Media CRO and Tim Worner – Seven West Media CEO.

Products and services

Print, Online and Broadcast content

Yahoo!7 derives its content from a number of sources including Seven West Media’s flagship media properties Seven Network and Pacific Magazines, and a variety of news and online media sites, as well as third-party content from Sony. The company runs a number of online portals which collate and augment content from these media outlets, including TV content supplementing Seven’s programming and a Lifestyle portal that draws on content from Yahoo!7, Pacific Magazines and Seven among others. Yahoo!7 also publishes an increasing volume of online-only content to supplement Seven West Media’s print and broadcast channels, particularly lifestyle journalism and rich media published through the Yahoo!7 Lifestyle portal.

In January 2010, Yahoo!7 launched PLUS7, an online catch-up portal for viewers to stream select TV shows with locked commercials and Seven News Updates for a limited period of time after airing. The service has been compared to the ABC’s iView which performs a similar function.[5] PLUS 7 extended to Samsung and iOS in 2013.

Fango mobile app

In November 2011, Yahoo!7 launched Fango, a free iOS and Android application which allows TV viewers to discuss and interact with TV programs being shown on Seven (particularly shows with a large community following, such as Home and Away and Border Security) and other TV shows.[6] Fango operates according to a “check-in” system whereby an app user can flag that they are currently watching a particular TV program. Once they check in, users can access extended features such as programmed polls, quizzes and competitions, as well as program-related discussions with their friends, other Fango users, or through major social media channels including Facebook and Twitter. In some cases, user suggestions and input via Fango can feed into live programming, including talk shows and coverage of events such as the Australian Open.[7] The app also sources program-related content based on Twitter hashtags as well as from official Facebook pages for each show.

The Fango app also incorporates rudimentary gamification techniques within its design, allowing viewers to earn points and badges based on their engagement with particular shows.

At present, Fango allows users to check into programs across all free-to-air TV networks, not just programs on Yahoo!7’s parent TV network Seven. Viewers also have the option to check in at major sporting events.


Yahoo!7 also hosts a localised version of its Yahoo! communication and search as well as other vertical search services such as Yahoo!7 Answers.

The Yahoo!7 logo used to look like the old US Yahoo logo but red, but now looks like the global logo but with a red 7 after.

Notes and references

  1. ^ "Media Release: Yahoo!7 redefines Australian media landscape". Yahoo!7 Press Room. Retrieved 18 January 2012. 
  2. ^ "Yahoo!7 acquires". mUmbrella. 
  3. ^ Chirgwin, Richard (20 January 2011). "Yahoo7 buys Spreets, bubble inflates".  
  4. ^ "Seven West Media: Annual Report". July 2011. p. 19. Retrieved 19 January 2012. 
  5. ^ Knox, David (18 January 2010). "Seven launches online catch-up: PLUS7". 
  6. ^ Dinham, Peter (9 December 2011). "It takes two to Fango!". iTWire. Retrieved 25 January 2012. 
  7. ^ Reeves, Andrew (18 January 2012). "The New Goal". Zenith Optimedia Blog. Retrieved 25 January 2012. 

External links

  • Yahoo!7
  • Yahoo!7 Mobile
  • Pacific Magazines
  • Fango app
  • [1]

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.