World Library  
Flag as Inappropriate
Email this Article

Albatross Books

Article Id: WHEBN0004777721
Reproduction Date:

Title: Albatross Books  
Author: World Heritage Encyclopedia
Language: English
Subject: Book publishing companies of Germany, New American Library, Paperback, Allen Lane, Penguin Books
Publisher: World Heritage Encyclopedia

Albatross Books

Albatross Books was a German publishing house based in Hamburg that produced the first modern mass market paperback books.

Albatross was founded in 1932 by John Holroyd-Reece, Max Wegner and Kurt Enoch. The name was chosen because "Albatross" is the same word in many European languages. Based on the example of Tauchnitz, a Leipzig publishing firm that had been producing inexpensive and paperbound English-language reprints for the continental market, Albatross set out to streamline and modernize the paperback format.

The books in the series were produced in a new standardized size (181 x 111 mm), which approximated the esthetically pleasing ratio called the Golden Mean. They used new sans-serif fonts developed by Stanley Morison among others, and were color-coded by genre, with green for travel, orange for fiction, and so on. The series was so successful that Albatross soon purchased Tauchnitz, giving itself an instant 100-year heritage.

The outbreak of World War II war brought the Albatross experiment to an end, but by then Allen Lane had adopted many of Albatross's ideas, including the standard size, the idea of covers using typography and logo but no illustrations, and the use of color coding by type of content, for Penguin Books. Lane later hired Kurt Enoch, co-founder of Albatross Books, to manage Penguin's American branch.

External links

  • The Third Paperback Revolution - By Hyde Park Books of Boise, Idaho.
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.