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Angus Reid Strategies

Angus Reid Public Opinion is the public affairs practice of Vision Critical, a software development company that creates online research tools. It was established in 2006 under the name Angus Reid Strategies by Dr Angus Reid, a Canadian sociologist who founded his first research company in 1979. Reid sold the Angus Reid Group to Paris-based Ipsos SA in 2000. Angus Reid Public Opinion conducts regional, national and multi-country research.

Angus Reid Public Opinion is located at Vision Critical's headquarters in Vancouver, Canada, and the company[which?] has sixteen offices across North America, Europe, Australia, Asia and Africa.

Angus Reid polls are conducted using the Angus Reid Forum, Springboard America ( and Springboard UK ( online panels. Angus Reid Public Opinion uses technology created by Vision Critical to send surveys on political and social issues that panelists can respond to from their computer, tablet or smart phone.

Since 2006, Angus Reid has covered twelve provincial elections, and two federal elections in Canada.[1][2] [3][4] In 2009 Angus Reid introduced the Real Ballot for the British Columbia provincial election - a revolutionary approach that showed respondents the candidates that were running in their respective constituencies.

In October 2009, Angus Reid entered the UK market, with the first of a series of voting intention surveys on behalf of[5] They are members of the British Polling Council.

In November 2010, Angus Reid Public Opinion covered a U.S. election for the first time, offering accurate predictions of the contests in California, New York and Ohio.[6] In 2012, Angus Reid Public Opinion provided a correct forecast of the US Presidential election.[7]

See also


External links

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