World Library  
Flag as Inappropriate
Email this Article

Apple Media Tool

Article Id: WHEBN0004074240
Reproduction Date:

Title: Apple Media Tool  
Author: World Heritage Encyclopedia
Language: English
Subject: Eiffel (programming language), HyperCard, QuickTime
Publisher: World Heritage Encyclopedia

Apple Media Tool

The Apple Media Tool was a multimedia authoring tool and associated programming environment sold by Apple in the late 1990s. It was primarily aimed at producing multimedia presentations for distribution on CD-ROM and was aimed at graphic designers who did not have programming experience. It featured an advanced user interface with an object-oriented user model that made production of rich and complex presentations easy. [1]


The AMT system was developed by Patrick Soquet, a developer in Belgium working for Arborescence - a French company that was later acquired by Havas. From 1993 onwards it was marketed by Apple[2] but all development was done by the independent team led by Soquet. In 1996, development of the tool was taken over by Apple and the 2.1 version of the program was developed in house by a team of engineers in California led by Dan Crow. In 1997 Apple decided to concentrate its multimedia offerings on QuickTime and HyperCard and the rights to AMT returned to Havas. Patrick Soquet acquired these rights and co-founded Tribeworks and developed a new tool based on AML, called iShell. [3]


The major features of the Apple Media Tool were a graphical authoring tool (AMT itself) and an associated programming environment - the Apple Media Tool Programming Environment (AMTPE) which was a compiler and debugger for the underlying Apple Media Language (AML - also known as the Key language). AMT was notable as one of the first authoring systems to support embedding Apple's pioneering QTVR movie format.[4]

AML is an object-oriented programming language based on Eiffel but specialized for multimedia programming. Although the AMT did not require any programming experience to use, it produced complete AML programs which were then compiled into byte code and interpreted by a runtime interpreter. The AMPTE could be used to enhance the AML code to create more complex programs, for example accessing a database to retrieve media. AML is conceptually similar to Java, with a "write once, run anywhere" approach to cross-platform development: it had runtime interpreters for both the Mac OS and Windows platforms.


  • 1993 MacUser Editor's Choice Award for Best New Multimedia Software


  1. ^ "Apple Media Tool 2.0: Description". Apple. 
  2. ^ Kingsley C. Nwosu, Bhavani M. Thuraisingham, P. Bruce Berra (October 28, 2011). Multimedia Database Systems: Design and Implementation Strategies. Springer.  
  3. ^ Nicola D'Agostino. "On Apple Multimedia – An Interview with Dan Crow (part one)". 
  4. ^ Brad Hansen (20 July 1999). The Dictionary of Multimedia 1999: Terms and Acronyms. Routledge. p. 26.  

External links

  • Apple Media Tool 2.0 Read Me file
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.