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For the economic feature, see bank rate.
Bankrate, Inc.
Traded as RATE
Industry Internet
Founded 1976
Headquarters North Palm Beach, Florida, U.S.
Area served U.S., Canada, China
Key people Thomas R. Evans, President and CEO
Revenue Increase US $457.2 million (2012)[1]
Employees 384[2]

Bankrate, Inc. is a consumer financial services company based in North Palm Beach, Florida, in the United States., perhaps its best known brand, is a personal finance website. Other operations include NetQuote.


Bankrate was founded in 1976 as a print publisher of the "Bank Rate Monitor."[2] In 1996, the company began moving its business online.[2] Today, Bankrate, Inc.'s online network includes as well as,,,,, Nationwide Card Services,,,, InsureMe,,,, and The online network received over 150 million visits in 2010.[2] In January 2011, Bankrate completed the acquisition of Trouve Media. In December 2011, Bankrate completed the acquisition of substantially all of the assets of InsWeb Corporation for $65 million in cash.[3] And in March 2012, Bankrate acquired[4]

After spending 10 years as a public company traded on the NASDAQ, Bankrate was acquired in 2009 by Apax Partners in a transaction valued at approximately $571 million.[5]

In June 2011, Bankrate raised a total of $300 million in gross proceeds with a successful Initial Public Offering on the New York Stock Exchange.[6] In December 2011, Bankrate priced a secondary offering of 12.5 million shares at $17.50 per share.[7]


Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of nearly 600 local markets in all 50 U.S. states, Bankrate generates over 172,000 distinct rate tables capturing on average over three million pieces of information daily. Bankrate develops and provides web services to over 75 co-branded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, AOL, CNBC and Bloomberg. In addition, Bankrate licenses editorial content to over 100 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times, The Los Angeles Times and The Boston Globe.[8] Bankrate's unique selling proposition is to provide consumers with accurate and objective information to help them take informed financial decisions. On the financial institutions' side, Bankrate generates highly qualified customer leads as a way to monetize the investments it makes in the content side.


In October 2012, Advertising Age ranked Bankrate as the fifth fastest-growing media company.[9] Bankrate's "Financial Regulation, One Year Later" package earned a 2012 "Best in Business" award from the Society of American Business Editors and Writers (SABEW).[10] Bankrate won two SABEW Awards in 2011: Holden Lewis' mortgage blog and Bankrate's explanatory series on financial reform were honored.[11] Bankrate writers have won awards from the Society of Professional Journalists several times, most recently in 2007 for their coverage of the Federal Reserve Open Market Committee's rate cut.[12] In 2008, Forbes named Bankrate #41 in its list of America's 200 Best Small Companies.[13] Forbes previously had honored the website in its "Best of the Web" series five times between 1999 and 2004.[14]


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