Biodun Shobanjo

Biodun Shobanjo is the CEO of the new [reality TV series] The Apprentice Africa

Born some 63 years ago to a peripatetic civil servant, the Shobanjo family’s peregrinations imbued the young man with a cosmopolitan worldview and his early experience as a broadcaster prepared him for life as an advertiser.

Biodun Shobanjo, who rose to the post of Deputy Managing Director of Grant Advertising before his 30th birthday, co-founded Insight Communications (now Insight Grey) in 1979 and has today grown the company from the initial 18 man strong team into an advertising behemoth.

The Troyka Group which is the holding company for InsightCommunications, Azzagai, Optimum Exposure, Media Perspective, MediaCom, The Quadrant Company and Halogen Security amongst others employs over seven thousand Nigerian men and women.

Biodun Shobanjo attributes his success to his a fierce determination and a steely can-do attitude. “I was young when I left Grant advertising and young people are very daring, so it didn’t cross my mind that I wouldn’t make it. Again, without meaning to be immodest, I really have never failed in my life. If you’re not used to failing you don’t even contemplate failure."

The ever dapper and sartorially elegant man of style says there are four essential elements for success and he lists them as “Professionalism. The other is honour. The third is integrity. The fourth is passion. They come in any order but if you have these four things, chances are that you’re going to succeed." A consummate advertising and marketing communications practitioner, Biodun Shobanjo is a perfect choice for the CEO of The Apprentice Africa because as a believer in people, his business style has favoured a mentoring ambience which has spawned protégés who are leading lights of the advertising and marketing communications industry in Nigeria.

Today, the top 10 CEOs of the top 10 advertising and marketing communications outfits in Nigeria are proud alumni of what admirers love to refer to as the “Insight University.” Biodun Shobanjo brings to the Apprentice Africa almost forty years of top-notch corporate experience, entrepreneurial savvy, multi-disciplinary industry experience and a business maxim founded squarely on the belief that success is not negotiable. As he loves to say: “Winning is not everything. It is the only thing!”

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