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Bloomberg Radio

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Title: Bloomberg Radio  
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Subject: WXKS (AM), Lew McCreary, Bloomberg, WPRV, Bloomberg News
Collection: Franchised Radio Formats
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Bloomberg Radio

Bloomberg Radio
Broadcast area worldwide
Branding Bloomberg Radio
Format Financial News
Owner Bloomberg L.P.
(Bloomberg Communications Inc.)
Webcast Listen live
Website //radio.com.bloombergwww

Bloomberg Radio is a regular schedule of daily and weekly general and business news programming developed as a service of Bloomberg L.P. The format is general and financial news, offering local, national and international news reports along with financial market updates and interviews with corporate executives, economists and industry analysts.[1]

Bloomberg Radio is broadcast on stations in five markets, WBBR in New York, New York, WXKS (AM) in Newton, Massachusetts, KNEW (AM) in Oakland, California, WAFS in Atlanta, and KRCN in Denver. Bloomberg purchased the first of these, WBBR (at the time designated as WNEW), in 1992, for $13.5 million.[2]

Programming

The original Bloomberg Radio news format divided each hour of the day into six 10-minutes segments, each of which contained financial market updates, business headlines, traffic, weather, sports, a human interest piece or a general updates about cultural happenings.[3] However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Each day, the station broadcasts more than 20 live interviews with economists, market analysts, authors and politicians on shows such as Bloomberg Surveillance with Tom Keene and Ken Prewitt which airs weekday mornings from 7 a.m to 10 a.m.[4]

Bloomberg radio simulcasts

An audio simulcast of selected Bloomberg Radio programming is available from satellite radio providers XM Radio and Sirius Radio.[5] Additionally, most programming is carried by Dial Global Networks and syndicated by United Stations Radio Networks to local radio stations across the country; it is one of three stations (KPIG in Freedom, California and 660, The Fan in New York City being the other two) that are broadcast in this manner.[4]

Two separate radio stations became full-time affiliates of Bloomberg Radio and are so mentioned and branded in many on-air announcements; Boston AM station WXKS joined WBBR in the spring of 2013 and San Francisco AM station KNEW as of the fall of 2014. Both stations are owned and operated by iHeartMedia, Inc. (formerly Clear Channel Communications), but are branded as Bloomberg Radio and clear most of its programming.[6]

Bloomberg Radio is also streamed live on Bloomberg.com.[4]

References

  1. ^ Blair, Jayson (30 October 2000). "Bloomberg Radio Station to Go to General News From Finance". The New York Times. Retrieved 20 July 2011. 
  2. ^ Fabrikant, Geraldine (15 August 1992). "Company News; Bloomberg to Pay $13 Million for WNEW-AM". The New York Times. Retrieved 20 July 2011. 
  3. ^ Colford, Paul D. (5 January 1993). "WBBR Blasts the Airwaves With All Business News". Newsday. 
  4. ^ a b c "Business News on the Radio". News on News. Retrieved 9 August 2011. 
  5. ^ Klingbeil, Abigail (8 December 2004). "Satellite radio competitors engaged in a star search". USA Today. Retrieved 9 August 2011. Sirius' standard fee is $12.95 a month for 120 channels of music, sports, news and talk, compared with XM's $9.95 monthly fee for a similar number of channels. These channels include original as well as provided programming, such as MSNBC, National Public Radio and Bloomberg Radio. 
  6. ^ "Bloomberg Radio To Debut On 960 KNEW San Francisco". RadioInsight. 23 September 2014. Retrieved 20 January 2015. 
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