World Library  
Flag as Inappropriate
Email this Article

Bonne Bell


Bonne Bell

Bonne Bell
Type Private
Industry Cosmetics
Founded 1927
Headquarters Westlake, Ohio, U.S.
Key people Jesse Bell, founder
Website .com.bonnebellwww

Bonne Bell is a cosmetics company which focuses on products targeted for young women. It was founded in 1927 in Lakewood, Ohio, by cosmetics salesman Jesse Bell, who named it after his daughter.[1] Bell made his products on a hot plate in his basement and then sold his skin care products door to door.[2] The company was best known for its astringent cleanser for the face, 10-0-6 lotion. Originally marketed as an all-purpose freshener, it later became popular as a treatment for acne, and was flanked with new formulas for oily and sensitive skin. 10-0-6 was discontinued in 1998, but has been relaunched as "Ten-O-Six". Bonne Bell also expanded into an entire range of makeup products, the most famous of which was Lip Smackers.

In 2007 the company largely relocated to Australia, and reduced American domestic representation. The relocation was largely at the request of the Vice President of Ideation, Hilary Bell to the then CMO, James Ward, in a bid to globalize the "Smackers" Brand. By 2009, the company had returned to the United States.

Lip Smackers

In 1973 Bonne Bell introduced a flavored lip pomade called "Lip Smackers" aimed at the preteen market. The first flavor created was strawberry. Later flavors included watermelon and vanilla, among others. Lip Smackers are flavored and scented like fruits, candies, and soft drinks and are billed as "the Original Fun Lip Glosses." Some varieties are tinted, while others are frosted or sparkly. There have been other variations known as Lip D'Votion and Lip Lix (with added color). Bonne Bell also makes special seasonal assortments for holidays,[3] such as Christmas. Bonne Bell has expanded their line to include nail polish, hair products, fragrances and bath enhancers as well.

Bonne Bell has partnered its Lip Smackers brand with many confectionery brands with Dr Pepper/7UP,[4] Mars, Kraft Foods, and The Coca-Cola Company. They have also partnered with many characters including Herself The Elf, Mattel's Barbie, Disney's Cheetah Girls, and more recently Paul Frank. They also make a "biggie" lipsmacker, which is a very large version of a normal lipsmacker and come in flavors such as strawberry, watermelon, and cotton candy.


  1. ^ "Encyclopedia of Cleveland History:BONNE BELL, INC". 2003-08-18. Retrieved 2012-03-04. 
  2. ^ [1]
  3. ^ "The Bonne Bell Company | Color and Flavor Shop | LIP SMACKER | Seasonal Collections". Color and Flavor Shop. Retrieved 2012-03-04. 
  4. ^ "The Bonne Bell Company | Color and Flavor Shop | LIP SMACKER | Lip Smacker Collections | Dr Pepper and Friends". Color and Flavor Shop. Retrieved 2012-03-04. 

External links

  • Lip Smackers
  • Bonne Bell
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.