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Bubble Tape

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Title: Bubble Tape  
Author: World Heritage Encyclopedia
Language: English
Subject: Wrigley Company, 1980 introductions, Chewing gum, Seeds of Change, Sheba (cat food)
Collection: 1980 Introductions, Chewing Gum, Wrigley Company Brands
Publisher: World Heritage Encyclopedia

Bubble Tape

Packaging and contents for Hubba Bubba Bubble Tape, Triple Mix flavour, 2015 Australian/New Zealand packaging

Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company, introduced in the late 1980s.[1][2] It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.[3]

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed.

The white powdery substance on the gum is ground granite, which is used to prevent drying and sticking to itself. It is safe for human consumption.


  • Current flavors 1
    • Also available in 1.1
  • References 2
  • External links 3

Current flavors

Most are from Hubba Bubba

Also available in

  • Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
  • King Size – 9 feet (2.7 m) of Bubble Tape gum


  1. ^ """Trade registration information for "Bubble Tape. Retrieved 6 Apr 2011. 
  2. ^ "Article describing the creation of the packaging of Bubble Tape". Retrieved 6 Apr 2011. 
  3. ^ Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Retrieved 26 Jan 2009. 

External links

  • Official site
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