Co Verkade

Jacobus Verkade (29 March 1906, Zaandam – 26 June 2008, Holten) was the grandson of Ericus Verkade, founder of the Verkade manufacturing company. He specialized in sales and marketing and was responsible for, for instance, the packaging of Verkade cookies in metal tins, which quickly became collector's items. Co Verkade began working for the company in 1924. In 1936, he and his four brothers (Frans, Arnold, Jan, and Tom) ran the company;[1] Co was a company director until December 1960, when he was ousted by his brother Frans; he continued to work for the company until 1965.[2]


Co Verkade is credited with making Verkade a household name in the Netherlands. One of his successful marketing ploys was the Verkade album; customers received a picture card with every roll of Verkade rusk which they glued into albums. These albums were on topics such as history, art, and especially nature--the latter written by Dutch botanist Jac. P. Thijsse. Generating a collecting mania among the Dutch population before World War II, 27 albums were made, a total of 3.2 million copies.[1] At age 101, Co Verkade drove the first pile for the Verkade pavilion at the Zaans Museum.[3]

He married Maja Knipscheer in 1929. After she died, in 1980, he lived with Ien, until her death in 2002.[2] In 2005 he published an autobiography, Een leven in biskwie en chocolade ("A life in biscuits and chocolate").

References

See also

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.