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David Ing

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David Ing

David Ing (born 1957) is a Canadian systems scientist, business architect, management consultant and marketing scientist. He served as President of the International Society for the Systems Sciences (2011-2012), and continues as a trustee. He was employed by IBM Canada from 1985 to 2012, in a progression of professional roles.


Ing received a B.Comm. from the Faculty of Commerce and Trinity College at the University of Toronto in 1980, and in 1982 an MBA from the Kellogg School of Management at Northwestern University. He was a doctoral student in business strategy at the Faculty of Commerce and Business Administration at the University of British Columbia from 1982 to 1984, which he stopped in favour of continuing research in a corporate business setting. In 2003 he restarted a Ph.D. program in Industrial Engineering and Management at the Helsinki University of Technology,[1] which has evolved to become the Aalto University School of Science.

Ing started work at IBM Canada headquarters in 1985 as a business analyst modelling econometrics. In 1987, he became a retail industry marketing specialist, working in decision support systems with retail and consumer packaged goods customers. From 1992, he became a senior management consultant in a series of promotions through IBM Consulting Group, IBM Advanced Business Institute in Palisades, New York, IBM Business Innovation Services, IBM Business Consulting Services, and IBM Global Business Services. From 2006 he was a business architect with IBM Software Group, in pre-sales consultative selling roles with the Industry Business Value Assessments North America team,[1] and then Websphere Technical Sales through 2012. He opted for an early retirement from IBM after 28 years of service.[2]

He received his primary and secondary school education in Gravenhurst, Ontario before studying at the University of Toronto. After his graduate studies in Evanston, Illinois and Vancouver, BC, he has been a resident of Toronto, Canada since 1985.

Systems sciences

David Ing became a member of the International Society for the Systems Sciences in 1998, contributing digests of the ISSS Atlanta meeting.[3] He served as chair of the Special Integration Group on Systems Applications in Business and Industry from 2002 to 2009. Acting as webmaster between 2003-2007, he was elected as Vice-President of Communications and Systems Education (2005-2009), and then Vice-President of Research and Publications (2008-2010). In his role as president (2011-2012), he led the ISSS 2012 meeting in San Jose, California.[4] As a member of the International Council on Systems Engineering (INCOSE), he brought together the systems sciences and systems engineering communities as a cofounder of the Systems Sciences Working Group.[5]

In his research, Ing has been most influenced by the work of Russell L. Ackoff, C. West Churchman, David L. Hawk and Timothy F. H. Allen. In 1999, he contributed a paper to the Villanova conference honouring Ackoff on his 80th birthday.[6]

Course development and delivery in the inaugural courses on systems thinking for the Master's Degree Programme in Creativity Sustainability[7] at Aalto University were led by Ing. In October 2010, he lectured on "Systemic Thinking of Sustainable Communities"[8] and in February 2011, he lectured on "Systemic Thinking for Planners and Designers".[9]

Ing has been invited to a series of the biannnual conversations of the International Federation for Systems Research, contributing to the proceedings of the IFSR Conversation 2010 Pernegg,[10] Fusch Conversation 2008,[11] Fuschl Conversation 2006[12] and Fuschl Conversation 2004.[13]

He is a research fellow at the University of Hull Centre for Systems Studies,[14] and was co-founder of the Systemic Business Community.[15]

In 2008, he received the best student paper award at the UK Systems Society Conference[16] at the Oxford University.

Service systems science

David Ing was early in the development of research into service science, management and engineering, due to his affiliation with Jim Spohrer since the ISSS 2005 Cancun[17] meeting, and through communities internal to IBM.

On service systems, Ing has been most influenced by the Theory of the Offering developed by Richard Normann and Rafael Ramirez. He is known for bringing the perspectives of systems thinking and systems sciences to designing and managing services.

Through Kyoichi Kijima, David Ing has been a visiting scholar to the Tokyo Institute of Technology in the development of their Service Systems Science Research in 2012,[18] 2011, 2010, 2009[19] and 2008.[20]

In 2006 through 2008, Ing was a researcher on Rendez research project on business innovation implementation[21] in Finland, funded by Tekes. In parallel, he was co-developer and instructor in the Master's Degree Program in Service Business Management[22] at Helsinki Polytechnic Stadia.

In the period between 2001 and 2006, this research into services systems science was shaped by Ing's position in IBM Business Consulting Services as a senior management consultant.

Business architecture, organization and technology

Between 1997 and 2001, David Ing was assigned as adjunct faculty to the IBM Advanced Business Institute, located in Palisades, New York, as How Buildings Learn by Stewart Brand.

In 2009 he was researching relational governance in business alliances, and methods for systemic change in organizations.[1]

Sense-and-respond support system

According to Haeckel (1999), a business "has the two options to make offers to customers or to respond to their request. The essential difference separates the make-and-sell from sense-and-respond organizations. At the enterprise level, these two require fundamentally different organizing principles. The make-and-sell company is conceived as efficient machine for making and selling offers, while the sense-and-respond company needs to respond as an adaptive system anticipating unaccepted requests".[23]

Sense-and-respond systems became increasingly necessary as their technologies and principles advanced. Working with Ian Simmonds in 1998,[24] Ing developed a sense-and-respond support system specification which was not tied to any particular technology platform. It demonstrated the following key features:[25]

  • A complete representation of the firm's organizational context
  • Support of collaborative decision processes
  • Status tracking of commitments using protocols

The declaration of an organizational context and commitment protocols were influenced by the Language Action Perspective, as developed by Fernando Flores and Terry Winograd. The collaborative decision processes were influenced by the design of inquiring systems as described by C. West Churchman and Ian Mitroff, and through the collaboration of Vincent Barabba with Gerald Zaltman.

Marketing science

From 1988 to 1993, David Ing was assigned by IBM to roles in market development of decision support systems with retail industry customers. In this role, he developed prototype applications in merchandise planning and category management on the Metaphor Data Interpretation System, as it evolved to become an IBM product. This experience led to his joining IBM Consulting Group in 1994 as IT Strategy Consultant, and then leading a First-of-a-Kind project with IBM Research.

In 1990, Ing was a cofounder of the Canadian Centre for Marketing Information Technologies at the University of Toronto Faculty of Management, with Andrew A. Mitchell and Ray Serpkenci. This led to his teaching an experimental second-year MBA course for two years on "Marketing Information Technologies" as well as his co-authorship of two chapters published in The Marketing Information Revolution.[26]


Ing has published several books and papers, books, a selection:[27]

  • 1994. "Point-of-Sale Data in Consumer Goods Marketing: Transforming Marketing From an Art to a Science." With Andrew A. Mitchell. In: The Marketing Information Revolution. Edited by RC Blattberg, R. Glazer, and JDC Little. Boston: Harvard Business School Press, pp. 30–57.
  • 1998. Separating Context and Coordination: Lessons from Design Wisdom and Social Theory Leading to Adaptivity Through Shearing Layers. With Ian Simmonds. IBM Research Reports. IBM T.J. Watson Research Center, 1998.
  • 2000. A Shearing Layers Approach to Information Systems Development. With Ian Simmonds. IBM Research Reports.
  • 2000. Managing by wire, revisited With Ian Simmonds. IBM Advanced Business Institute White Paper, 2000.
  • 2003. "Governance and the practice of management in long-term inter-organizational relations". With David Hawk, Ian Simmonds and Marianne Kosits. In: Proceedings of the 47th Annual Meeting of the International Society for the Systems Sciences at Hersonissos, Crete, July 6–11, 2003.
  • 2005. "Negotiated Order and Network Form Organizations". With Annaleena Parhankangas, David L. Hawk, Gosia Dane and Marianne Kosits. In: Systems Research and Behavioral Science. Vol 22. pp. 431–452.
  • 2008. "Business Models and Evolving Economic Paradigms: A Systems Science Approach". In: Proceedings of the 52nd Annual Conference of the International Society for the Systems Sciences, ( Jennifer Wilby, editor), presented at the University of Wisconsin, Madison, July 16, 2008.
  • July 2009. "Envisioning Innovation in Service Systems: Induction, Abduction and Deduction." In Proceedings of the 53rd Meeting of the International Society for the Systems Sciences, presented at the Wilfred Laurier University, Waterloo, Canada, July 2009.
  • March 2010. "Service Systems in Changing Paradigms: An Inquiry through the Systems Sciences." In The Science of Service Systems (Haluk Demirkan, James C. Spohrer and Vikas Krishna, editors), in the Service Science: Research and Innovations (SRII) in the Service Economy book series, Springer 2011.
  • August 2010. "The Science of Service Systems." With Norimasa Kobayashi, Allenna Leonard, Gary Metcalf, Todd Bowers, Janet Singer and Jennifer Wilby. In Proceedings of the Fifteenth IFSR Conversation, (Gerhard Chroust and Gary S. Metcalf, editors), Institute for Systems Engineering and Automation, University of Linz, SEA-SR-28, August 2010.
  • October 2010. "Panel on Service Systems and Systems Sciences in the Twenty-First Century." In INCOSE Insight, the quarterly magazine of the International Council on Systems Engineering.
  • June 2011. "Systems Science and Systems Engineering Synergies." Gary S. Metcalf and David Ing, with Duane Hybertson, Harold "Bud" Lawson, Jennifer M. Wilby, Len Troncale and Hillary Sillitto. A report by a project team of the Systems Science Working Group at the INCOSE International Symposium 2012.
  • July 2011. "Systems Thinking Courses in the Master's Programme on Creative Sustainability at Aalto University: Reflections on Design and Delivery of the 2010-2011 Sessions." In Proceedings of the 55th Annual Meeting of the International Society for the Systems Sciences, presented at the University of Hull, United Kingdom, July 2008.


  1. ^ a b c About David Ing at Accessed May 24, 2009.
  2. ^ Ing, David. "Human capital spin-offs, free agent (learners), encore careers". Retrieved 1 October 2012. 
  3. ^ Ing, David. "Rough Transcriptions of Plenary Sessions (and some Paper Sessions) at the ISSS 1998 Conference". Retrieved 1 October 2012. 
  4. ^ "San Jose 2012". International Society for The Systems Sciences. Retrieved 1 October 2012. 
  5. ^ "Wiki site for the Systems Science Working Group (SSWG) of INCOSE.". Retrieved 1 October 2012. 
  6. ^ Ing, David. "Studying the Sense & Respond Model for Designing Adaptive Enterprises, and the Influence of Russell Ackoff's System of Thinking". Villanova University. Retrieved 1 October 2012. 
  7. ^ "Master's Degree Program in Creative Sustainability". Aalto University. Retrieved 1 October 2012. 
  8. ^ Ing, David. "2010/10 CS0004 Systemic Thinking of Sustainable Communities -- Index". Retrieved 1 October 2012. 
  9. ^ Ing, David. "2011/02 CS0005 Systemic Thinking for Planners and Designers -- Index". Retrieved 1 October 2012. 
  10. ^ Choust (editor), Gerhard. "Systems for Education, Engineering, Service and Sustainability: Proceedings of the Fifteenth IFSR Conversation". International Federation for Systems Research. Retrieved 1 October 2012. 
  11. ^ Chroust (editor), Gerhard. "Proceedings of the Fourteenth Fuschl Conversation". International Federation for Systems Research. Retrieved 1 October 2012. 
  12. ^ Metcalf (editor), Gary. "Proceedings of the Thirteenth Fuschl Conversation". Retrieved 1 October 2012. 
  13. ^ Chroust (editor), Gerhard. "Proceedings of the Twelfth Fuschl Conversation". International Federation for Systems Research. Retrieved 1 October 2012. 
  14. ^ University of Hull Centre for Systems Studies. Retrieved May 26, 2009.
  15. ^ Systemic Business Community A salon discussing research into systemics and business. Accessed May 26, 2009.
  16. ^ "Conference 2008 -- Building Resilience: Responding to a Turbulent World". UK Systems Society. Retrieved 1 October 2012. 
  17. ^ Ing, David. "Cancun 2005 Retrospective: The 49th Annual Meeting of the International Society for the Systems Sciences". International Society for the Systems Sciences. Retrieved 1 October 2012. 
  18. ^ "International Symposium on Service Systems Science 2012 (2/23)". Tokyo Institute of Technology. 
  19. ^ Ing, David. "Digest on Service Systems Science at Tokyo Institute of Technology (2009)". Retrieved 1 October 2012. 
  20. ^ Ing, David. "2008/03/06 Invited workshop on Service Science, Engineering and Management, Tokyo Institute of Technology". Retrieved 1 October 2012. 
  21. ^ "Brief". Retrieved 1 October 2012. 
  22. ^ "Curriculum". Retrieved 1 October 2012. 
  23. ^ Stephan H. Haeckel (1999). Adaptive enterprise. Harvard Business Press. ISBN 0-87584-874-5 p.10.
  24. ^ Ian Simmonds and David Ing (1998). Separating Context and Coordination: Lessons from Design Wisdom and Social Theory Leading to Adaptivity Through Shearing Layers. IBM T.J. Watson Research Center, 1998.
  25. ^ Stephan H. Haeckel (1999). p.171-172.
  26. ^ Blattberg, Robert C. (1994). The Marketing Information Revolution. Harvard Business School Press.  
  27. ^ See also David Ing, Google scholar profile

External links

  • Official website
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