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Design director

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Title: Design director  
Author: World Heritage Encyclopedia
Language: English
Subject: Design, Communication design, Sustainable graphic design, Good Design Award (Japan), International Forum Design
Collection: Advertising Occupations, Arts Occupations, Communication Design, Design
Publisher: World Heritage Encyclopedia

Design director

A design director is a position usually found within the web development and software development firms as well. The position has similarities to that of a creative director. The design director oversees the design of branding and advertising for a client, ensuring that the new branding and advertising fits in with the client's requirements and the image they wish to promote for their company or product. However, unlike a creative director, the design director is not responsible for the overall quality of the final creative work, but merely for the quality of the project's design elements.

Another distinction between the two positions is that advertising creative directors are usually promoted from copywriting or art directing positions. Design directors, on the other hand, are promoted from senior designer positions.

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