World Library  
Flag as Inappropriate
Email this Article

Evelyn Lauder

Article Id: WHEBN0021051196
Reproduction Date:

Title: Evelyn Lauder  
Author: World Heritage Encyclopedia
Language: English
Subject: The Breast Cancer Research Foundation, William P. Lauder, Clinique, Double Helix Medal, Delta Air Lines
Publisher: World Heritage Encyclopedia

Evelyn Lauder

Evelyn Lauder
Born Evelyn Hausner
August 12, 1936
Vienna, Austria
Died November 12, 2011(2011-11-12) (aged 75)
New York, New York
Nationality American
Spouse(s) Leonard Lauder (1959–2011, her death)

William P. Lauder

Gary Lauder

Evelyn Lauder (née Hausner; August 12, 1936 – November 12, 2011)[1] was an American businesswoman, socialite and philanthropist who has been credited as one of the creators and popularizers of the pink ribbon as a symbol for awareness of breast cancer.[2]

Early life

She was born Evelyn Hausner in Vienna, Austria in 1936 to a Jewish family.[3] Lauder’s family fled Nazi-occupied Austria in 1938, using their household silver to get visas to Belgium. They then moved on to England where her mother was sent to an internment camp on the Isle of Man and Evelyn was placed in a nursery. The family arrived in New York City in 1940.[4][5] Lauder would later recall that she was asleep when the ship bringing them to the United States arrived in New York Harbor and her mother woke her up to see the Statue of Liberty.[6] During the war years her father worked as a diamond cutter; then the family opened the first of what became a chain of five dress shops in Manhattan.[7]

She graduated from Hunter College High School in 1954.[8] She then attended Hunter College, part of the City University of New York, where she studied Psychology and Anthropology and also where she met her future husband, Leonard Lauder, then a trainee naval officer, on a blind date.[7] She graduated from Hunter College in 1958. [9] The couple were married on July 5, 1959.[9] After the marriage, she worked for several years as a public school teacher in Harlem before leaving to work with her husband at the company founded in 1946 by her mother-in-law, Estée Lauder, which at the time sold six products: a red lipstick, creams, lotions, and Youth Dew fragrance in a bath oil.[10][7]


Lauder was the Senior Corporate Vice President of the [10]

Lauder, an executive at Estée Lauder, created the Clinique brand name and developed its product line.[12] She worked as the training director for Clinique and was the first person to wear the trademark white lab coat, now worn by Clinique salespeople at cosmetic departments worldwide.[12]

Breast cancer activist

Lauder personally raised much of the $13.6 million that went to create the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center, which opened in October 1992 and focuses on the treatment and diagnosis of breast cancer. She helped raise an additional $5 million to create an endowment to be used to fund clinical research there.[10]

Self magazine's first annual issue for National Breast Cancer Awareness Month came after an April 1991 lunch at the 21 Club, at which Lauder discussed ideas for articles about breast cancer with her friend Alexandra Penney, who was then serving as editor of Self.[13]

Together with Penney, Lauder established The Breast Cancer Research Foundation and formalized the pink ribbon as a symbol for breast cancer awareness as part of Self magazine's second annual Breast Cancer Awareness Month issue in 1992. Penney's inspiration to improve on the success of the magazine's first annual issue was to create a ribbon that would be placed in Estee Lauder's New York City stores. Lauder made the commitment to have the ribbons placed on the company's cosmetics counters across the United States.[11][14]

By 1993, Lauder had overseen the creation of a new shade called Pink Ribbon that was part of her personal and corporate effort to raise breast cancer awareness. Her husband paid for the cost of registering The Breast Cancer Research Foundation in all 50 states. By the start of 1995, some $900,000 had been raised for the foundation, including $120,000 from the sale of Pink Ribbon lipstick and blusher and $190,000 from the sale of the Clinique Berry Kiss pink lipstick.[10]

By October 2008, the Estée Lauder Companies estimated that the firm's Breast Cancer Awareness Campaign had raised $335 million towards research and distributed 80 million pink ribbons.[15]

Following Lauder's death, Delta Air Lines, which had already dedicated one of its Boeing 767-400ER long-haul planes in honor of the Breast Cancer Research Foundation that Lauder founded and painted it in a pink livery while Lauder was living, re-christened and re-named the same plane in her memory.[16]

Personal life

She was married to Leonard Lauder, former Chairman of the Estée Lauder Companies, from 1959 until her death. They had two sons:

  • William P. Lauder, Executive Chairman of the Estée Lauder Companies; and[17]
  • Gary M. Lauder, Managing Director of Lauder Partners LLC.[17] He graduated from the University of Pennsylvania and received an M.B.A. degree from Stanford University. In 1994, Gary married Laura Heller, daughter of Marlyn G. McClaskey and William A. Heller of California. Rabbi Peter Rubenstein performed the ceremony at the Central Synagogue.[18] Laura serves as General Partner of Lauder Partners.[17] They have two children: Josh and Ellie.[19]


Evelyn Lauder died at home in Manhattan from complications of nongenetic ovarian cancer.[20] She was a longtime resident of Palm Beach, Florida.[12] A private funeral service was held at the Central Synagogue in New York City.[6]

Awards And Nominations

Double Helix Medal

  • 2010: CSHL Double Helix Medal Honoree


  1. ^ Horyn, Cathy (November 12, 2011). "Evelyn H. Lauder, Champion of Breast Cancer Research, Dies at 75". The New York Times. 
  2. ^ "Evelyn Lauder, who created breast cancer's pink ribbon, dies at 75".  
  3. ^ Jewish News: "Passing of Evelyn Lauder marked by Jewish activists against breast cancer" November 16, 2011
  4. ^
  5. ^ Jerusalem Post: "Breast cancer ‘pink ribbon’ pioneer dies" By JORDANA HORN November 15, 2011
  6. ^ a b Women's Wear Daily: "Remembering Evelyn Lauder" By Julie Naughton and Pete Born November 15, 2011
  7. ^ a b c The Telegraph: "Obituary: Evelyn Lauder" December 25, 2011
  8. ^ "Hunter College Campus Schools ~Notable Alumnae/i". Hunter College Campus Schools. Archived from the original on 19 September 2014. Retrieved 19 September 2014. 
  9. ^ a b Staff. "Miss Hausner Wed To Leonard Lauder", The New York Times, July 6, 1959. Accessed January 11, 2008.
  10. ^ a b c d Nemy, Enid. "AT WORK WITH: Evelyn Lauder; From Pink Lipstick To Pink Ribbons", The New York Times, February 2, 1995. Accessed January 11, 2008.
  11. ^ a b Romans, Christine. "Life savings gone, 'Madoffed' best-selling writer back at work", CNN, January 9, 2009. Accessed January 11, 2009.
  12. ^ a b c Dargan, Michelle (2011-11-13). "Service to be Monday for Evelyn Lauder, beauty exec and pink ribbon co-creator".  
  13. ^ Brozan, Nadine. "Chronicle", The New York Times, September 21, 1991. Accessed January 11, 2009.
  14. ^ Fernandez, Sandy M. "Pretty in Pink", Breast Cancer Action reprinted from MAMM, June/July 1998. Accessed January 11, 2009.
  15. ^ Breast Cancer Awareness Campaign, Estée Lauder Companies. Accessed January 11, 2009.
  16. ^ Delta Dedicates 'Pink Plane' to The Breast Cancer Research Foundation® Founder Evelyn Lauder, accessed December 8, 2014
  17. ^ a b c Estee Lauder Company website press release: " The Estée Lauder Companies Mourns the Death of Evelyn H. Lauder" November 11, 2011
  18. ^ New York Times: "WEDDINGS; Laura B. Heller and Gary M. Lauder" September 25, 1994
  19. ^ Biz Journals: "Venture Philanthropist Laura Lauder Honored in the Silicon Valley - The Lauder Family Celebrates the 2012 Rambam's Ladder Award for Righteous Giving" February 28, 2012
  20. ^ Salazar, Cristian (November 12, 2011). Lauder, maker of breast cancer's pink ribbon, dies, Associated Press

External links

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.