World Library  
Flag as Inappropriate
Email this Article

Fast casual restaurant

Article Id: WHEBN0024089316
Reproduction Date:

Title: Fast casual restaurant  
Author: World Heritage Encyclopedia
Language: English
Subject: Cafe Rio, Fast food restaurant, Wahoo's Fish Taco, List of fast food restaurant chains, Tropical Sno
Publisher: World Heritage Encyclopedia

Fast casual restaurant

A fast casual restaurant is a type of restaurant in the United States that does not offer full table service, but promises a higher quality of food with fewer frozen or processed ingredients than a fast food restaurant.[1] It is a concept used in the United States, positioned between fast-food and casual dining. The typical cost per meal is USD $8-15.[2] The category is exemplified by chains such as Chipotle Mexican Grill, Culvers, Zaxby's, Noodles & Co., Panera Bread,[1] and Shake Shack.


The concept did not become popular in the United States until the early to mid-1990s, and did not become mainstream until the end of the 2000s and the beginning of the 2010s.[3]

During the economic downturn beginning in 2007, fast casual dining saw increased sales to the 18–34 demographic.[4] Customers with limited discretionary spending on meals tend to use it on dining perceived as healthier.[4]


Publisher and founder of Paul Barron is credited for coining the term "fast-casual" in the late 1990s.[5] Horatio Lonsdale-Hands, former Chairman and CEO of ZuZu Inc., is also credited with coining the term "fast-casual". ZuZu, a handmade Mexican food concept co-founded by Lonsdale-Hands in 1989, filed a U.S. Federal trademark registration for the term "fast-casual" in November 1995.[6] In the July 1996 edition of Restaurant Hospitality, editor/associate publisher Michael DeLuca calls Lonsdale-Hands a "progressive pioneer in the burgeoning ‘fast-casual’ market segment."[7]

The company Technomic Information Services defined the term "fast-casual restaurants" as meeting the following criteria:[8]

  • Limited-service or self-service format
  • Average meal price between $8 and $15
  • Made-to-order food with more complex flavors than fast food restaurants
  • Upscale, unique or highly developed décor
  • Most often will not have a drive thru

See also


  1. ^ a b
  2. ^
  3. ^
  4. ^ a b
  5. ^
  6. ^
  7. ^
  8. ^

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.