World Library  
Flag as Inappropriate
Email this Article


Article Id: WHEBN0028430970
Reproduction Date:

Title: Flipkart  
Author: World Heritage Encyclopedia
Language: English
Subject: Sachin Bansal, WeRead, Lenovo smartphones, Sardar Patel Institute of Technology, Indian Institute of Technology Delhi
Publisher: World Heritage Encyclopedia


Type Private
Industry Internet, Online retailing
Founded 5 September 2007
Founders Sachin Bansal
Binny Bansal
Headquarters Bangalore, Karnataka, India
Area served India
Key people Sachin Bansal
Viral Vora
Services Electronic commerce
Revenue Increase US$ 1 billion (gross merchandise 2013-14)[1]
Employees 15000 (2014)[2]
Subsidiaries Myntra
Website .comFlipkart

Flipkart is an electronic commerce company founded in 2007, by Sachin Bansal and Binny Bansal.[3] It operates exclusively in India, where it is headquartered in Bangalore, Karnataka.[4][5] It is registered in Singapore, and owned by a Singapore-based holding company.[6][7] Flipkart has launched its own product range under the name "DigiFlip", Flipkart also recently launched its own range of personal healthcare and home appliances under the brand "Citron".[8][9]

Legally, Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party sellers or companies can also sell goods through the Flipkart platform.[7]


Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd.[10] During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, air conditioners, air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book Leaving Microsoft To Change The World, bought by VVK Chandra from Andhra Pradesh.[11][12][13] Flipkart now employs more than 15000 people.[14] Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.[15]


  • 2010: WeRead, a social book discovery tool.[16]
  • 2011: Mime360, a digital content platform company.[17]
  • 2011:, a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak's digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Flipkart has categorically said that it will not be involved with the original site and will not use the brand name.[18]
  • 2012:, an Indian e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million.[19][20] was closed down and all traffic to Letsbuy have been diverted to Flipkart.[21]
  • 2014: Acquired in an estimated INR 2,000 crore deal.[22]


Initially, the founders had spent INR 400,000 only for making website to set up the business.[23] Flipkart has later raised funding from venture capital funds Accel India (US$1 million in 2009)[24][25][26] and Tiger Global (US$10 million in 2010 and US$20 million in June 2011).[27][28][29] On 24 August 2012, Flipkart announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital.[30] The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors including Tiger Global, Naspers, Accel Partners and Iconiq Capital.[31]

Flipkart's reported sales were INR 40 million in FY 2008–2009,[32][33] INR 200 million in FY 2009–2010[34] and INR 750 million for FY 2010–2011.[35] In FY 2011–2012, Flipkart is set to cross the INR 5 billion (US$100 million) mark as Internet usage in the country increases and people get accustomed to making purchases online.[36] Flipkart projects its sales to reach INR 10 billion by year 2014. On average, Flipkart sells nearly 10 products per minute[37] and is aiming at generating a revenue of INR 50 billion (US$0.81 billion) by 2015.[38]

On November 2012, Flipkart became one of the companies being probed for alleged violations of FDI regulations of the Foreign Exchange Management Act, 1999[39][40]

In July 2013, Flipkart raised USD 160 million from private equity investors.[41]

In October 2013, it was reported that Flipkart had raised an additional $160 million from new investors Dragoneer Investment Group, Sofina SA and Vulcan Inc. with participation from existing investor Tiger Global.[42][43][44]

On 26 May 2014, Flipkart announced that it has raised $210 million from Yuri Milner’s DST Global and its existing investors Tiger Global, Naspers and Iconiq Capital.[45]

In early July 2014, it was also highly speculated that Flipkart was in negotiations to raise at least $500 million, for a likely listing in the US for 2016.[46]

On 29 July 2014, Flipkart announced that it raised $1 billion[47] from Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management and a new investor Singapore sovereign-wealth fund GIC.[48]

On 6 October 2014, Flipkart sold products worth INR 650Crore in 10 hours in a special one-day event - "The Big Billion Day", claiming they had created e-commerce history, but their hard-won reputation for good customer service suffered because of technical problems, and angry reactions on social media from buyers disappointed with the pricing and availability of products.[49][50][51] It claimed to sell a whopping 5 lakh mobile handsets, five-lakh clothes and shoes and 25,000 television sets within hours of opening its discounted sale at 8 AM.[52]

Flyte Digital Music Store

In October and November 2011, Flipkart acquired the websites[17] and[18] Later, in February 2012, the company revealed its new Flyte Digital Music Store.[53] Flyte, a legal music download service in the vein of iTunes and, offered DRM-free MP3 downloads. But it was shut down on 17 June 2013 as paid song downloads did not get popular in India due to the advent of free music streaming sites.[54][55]

Exclusive Product Launches

Motorola Mobility, previously owned by Google but then sold to Lenovo, in an exclusive tie up with Flipkart launched its budget smartphone Moto G in India on 5 February 2014.[56][57] This triggered an overwhelming response from online shoppers and more than 20,000 units were sold within hours of launch on Flipkart. After the Moto G successful debut launch, Flipkart was looking for a long term tie up with Motorola Mobility.[58] The Moto G success story, led to an another exclusive tie up between Flipkart & Motorola Mobility, who launched their flagship Android smartphone, the Moto X on 19 March 2014.[59][60] After Moto G and Moto X, Flipkart invited the Moto E, the newest member of Moto family which is even cheaper than Moto G on 13 May 2014.[61] The sale of high-end smartphone Xiaomi Mi3 produced by Xiaomi Tech was launched in India on an exclusive tie-up with Flipkart. The first batch was sold out within 39 minutes[62] on 22 July 2014, the second in 5 seconds[63] on 29 July 2014. The sale was proceeded on pre-registration mode where more than 150 000 buyers booked for the 5 August 2014 sale. This got sold off in less than 2 seconds.[64] Following this Xiaomi Tech decided to sell 20,000 pieces in the next sale scheduled for 12 August 2014.[65] On September 2, 2014 Flipkart held a flash sale of the budget Android smartphone the Xiaomi Redmi 1S which was launched in India in July 2014. 40, 000 units priced at Rs 5999 each were sold within seconds.[66] In the second round of Xiaomi Redmi 1S sale held on Sept 9, 2014, 40,000 units were sold within a span of 4.5 seconds, slightly longer than the first sale, which lasted just 4.3 seconds.[67] Third round of Redmi 1S sale held on Sept 16, 2014 with again 40,000 units sold in fastest of all 3.4 seconds.[68] In the 4th round of sale of Redmi 1S held on Sept 23, 2014, Flipkart put more units this time, 60,000 units go out of stock in 5.2 seconds.[69] In the latest Flash sale held on Sept 30, 2014, once again 60,000 units Go out of stock in 13.9 seconds.[70] Next sale is scheduled for Oct 14, 2014. Xiaomi Launched another device Redmi Note in India exclusively through Flipkart. This device is one more step to bridge the gap between high specifications and low price. The first flash sale of 50,000 Redmi Note devices held on December 2, 2014 and all the devices sold out in mere 6 seconds, just like all the earlier flash sales of Xiaomi held at Flipkart.[71]

In-house Products

  • In July 2014 Flipkart launched its own set of tablet, mobile phones & Phablet. The first among these series of tablet phones was Digiflip Pro XT 712 Tablet.
  • In July 2014 Flipkart launched its first networking router, under its own brand name named DigiFlip WR001 300 Mbit/s Wireless N Router.
  • In September 2014 Flipkart launched its in-house home appliances and personal healthcare brand Citron. The label includes a wide range of cooking utilities and grooming products.


On 6 October 2014 Flipkart launched Big Billion Day with intention to increase the popularity by targeting billion sales in 1 day. This even though helped Flipkart achieve the target led to public outcry and widespread criticism across consumers, competitors and Partners heavily damaging its reputation.

Many users couldn't place the order because the servers were not capable enough to take the load and was giving random errors to users which led to frustration among customers.[72] Many users who placed orders got email saying that the order got cancelled.[73] Most of the products were sold for price less than cost price and was accused of killing the competition. Major competitors filed complaints against Flipkart to commerce ministry claiming that selling products for less than cost price is against the commerce policy of the country.[74] Ministry said that they will form new trade rules for e retail after this incident.[75][76]

Awards and recognition

  • Co-Founder of Flipkart Sachin Bansal, got Entrepreneur of the Year Award 2012-2013 from Economic Times, leading Indian Economic Daily[77]
  • was awarded Young Turk of the Year at CNBC TV 18's 'India Business Leader Awards 2012' (IBLA).[78]
  • got Nominated for IndiaMART Leaders of Tomorrow Awards 2011.[79]
  •, secured second position in the List of Cheapest Mobile Store 2013, compiled by Indian e-commerce observer[80]

Affiliate Section

Flipkart also recently launched its affiliate section and which is improving day by day. Most the time its deals and products sales through its affiliate reaches to Millions. The Big Billionaire Day of Flipkart of one of the most eventual online shopping events where millions of rupees were spent to remarkable number of offers in seconds. Some websites like [81] are becoming popular by selling Flipkart products and sharing revenue with Flipkart and which is changing the affiliate market network day by day.

See also


  1. ^ "Flipkart sales run rate hits $1 billion". Business Standards (Bangalore). 6 March 2014. Retrieved 1 August 2014. 
  2. ^ "Flipkart makes it mandatory for all top executives to take customer calls - The Times of India". 2014-04-26. Retrieved 2014-05-22. 
  3. ^ "Flipkart Founders, Sachin and Binny Bansal, get million dollar paychecks".  
  4. ^ "How Flipkart changed India's online shopping market - Business Today". 9 February 2012. Retrieved 5 October 2013. 
  5. ^ "How Flipkart broke India's online shopping inertia". Hindustan Times. 10 December 2011. Retrieved 5 October 2013. 
  6. ^ Flipkart founders, Sachin Bansal and Binny Bansal, get million dollar paychecks. Economic times, 15 October 2013.
  7. ^ a b With Flipkart raising a $1 billion, here is all you need to know about the company. DNA, 30 July 2014.
  8. ^ "Flipkart launches its own accessories digiflip". Retrieved 5 October 2013. 
  9. ^ "Exclusive: Flipkart forays into private label, launches DigiFlip brand". 25 July 2012. Retrieved 5 October 2013. 
  10. ^ "Flipkart Online Services Pvt. Ltd". 
  11. ^ "Who ordered the first book from Flipkart and which book was it?". Quora. Retrieved 2014-05-22. 
  12. ^ "Flipkart goes for fashion branding - The Times of India". Retrieved 5 October 2013. 
  13. ^ Geetika Rustagi (4 August 2010). "Now order your next mobile on Flipkart".  
  14. ^ "About Us". Retrieved 22 May 2014. 
  15. ^ Payments Retrieved 6 October 2012
  16. ^ "Flipkart Buys Social Book Discovery Tool WeRead". VCCircle. Retrieved 15 June 2011. 
  17. ^ a b Nikhil Pahwa. "Flipkart Acquires Mime360; To Launch Digital Distribution Of Music, E-books, Games". Retrieved 14 October 2011. 
  18. ^ a b "Flipkart Acquires Digital Content From Bollywood News Site Chakpak". VCCircle. 23 November 2011. Retrieved 1 December 2011. 
  19. ^ "Updated: It’s Official Flipkart Acquires". 9 February 2012. Retrieved 9 February 2012. 
  20. ^ "Flipkart Buys Letsbuy in Cash-Equity Deal". Business Standard. 11 May 2012. Retrieved 9 February 2012. 
  21. ^ "Finally Dr. declared patient dead.". Fivepoint5. Retrieved 31 May 2012. 
  22. ^ "Big deal: Flipkart acquires online fashion retailer Myntra". The Indian Express. Retrieved 2014-05-22. 
  23. ^ Archana Rai (30 June 2010). "Flipkart: Country’s largest online bookstore".  
  24. ^ "How much did Flipkart raise through Accel funding in Oct 2009?". Quora. Retrieved 5 October 2013. 
  25. ^ Sengupta, Snigdha. "Is Accel Eyeing a 25X Partial Exit From Flipkart? : STARTUPCENTRAL". Retrieved 5 October 2013. 
  26. ^ Sinha. "Accel India Invests in Flipkart". Retrieved 25 August 2011. 
  27. ^ "Flipkart Raises $150Mn From Accel Partners, Tiger Global". 31 January 2012. Retrieved 5 May 2012. 
  28. ^ Sudipta Datta; Suman Tarafdar (7 February 2010). "A Tale of Two Book Fairs".  
  29. ^ "Inlogistics: India's first private train cargo operator".  
  30. ^ "Flipkart Raises Fourth Round of Funding; MIH and Inconiq Capital Take Minority Stake". 
  31. ^ Jayadevan PK. "Flipkart Raises Fresh $200 mn from Existing Investors Tiger global, Naspers & Others". NextBigWhat. 
  32. ^ "Cash on delivery".  
  33. ^ Dua, Aarti (28 February 2010). "A winning chapter". The Daily Telegraph (Calcutta, India). Retrieved 19 August 2010. 
  34. ^ "Bibliofile:A Garage Takes Off".  
  35. ^ "Flipkart may launch online marketplace on its website".  
  36. ^ "India's-amazon-flipkart-expects-sales-to-surge-10-fold-this-year". 
  37. ^ Nikhil Menon (9 September 2011). "e-Commerce: Can the dotcom majors cope with their rising expectations?". The Economic Times (India). 
  38. ^ Tyagi, Akshay. "How Flipkart Helped India Realise Its E-Commerce Dream!". The TechIRIS. Retrieved 26 May 2012. 
  39. ^ ET Bureau. "Enforcement Directorate to probe Flipkart.". The Times of India. 
  40. ^ "Flipkart under ED scanner". The Hindu (Chennai, India). 28 November 2012. 
  41. ^ moneycontrol. "Flipkart raises $160 mn in latest funding drive". 
  42. ^ "Flipkart raises $160M more from Morgan Stanley, Vulcan Capital, Tiger Global, others". VCCIRCLE. 
  43. ^ Vikas SN (9 October 2013). "Flipkart Raises $160M From Dragoneer Investment, Morgan Stanley Investment & Others". MediaNama. Retrieved 25 October 2013. 
  44. ^ "Flipkart valued at roughly `9,900 crore, says MIH India". Livemint. 26 November 2013. Retrieved 27 November 2013. 
  45. ^ Rajat Agrawal. "Flipkart raises $210 million in financing round led by DST Global". 
  46. ^ Ankit Pandey. "E-tailer Flipkart in talks to raise $500 mn for likely US listing next year; GIC & T Rowe Price keen on investing". 
  47. ^ "Flipkart raises $1 billion from investors". 
  48. ^ Dhanya Ann Thoppil. "India's Flipkart Raises $1 Billion in Fresh Funding". 
  49. ^ .Flipkart sells goods worth $100 million in 10 hours, backlash on social media The Economic Times. Retrieved 8 October 2014.
  50. ^ .Flipkart hosts biggest ever sale, website crashes The Times of India. Retrieved 8 October 2014.
  51. ^ .Flipkart turns into Flopkart on big billion day sale DNA India. Retrieved 8 October 2014.
  52. ^ "Online shopping spree makes offline retailers cry foul". IANS. 12 October 2014. Retrieved 12 October 2014. 
  53. ^ Lal, Abhinav (24 February 2012). "Flipkart to launch 'Flyte Digital Store' in March".  
  54. ^ "Exclusive: Flipkart to Shutdown Flyte MP3 Store; To Exit Digital Music Business". NextBigWhat. Retrieved 29 May 2013. 
  55. ^ "Flyte MP3 Store Shutting Down". ThinkDigit. Retrieved 29 May 2013. 
  56. ^ "Motorola launches Moto G smartphone in exclusive tie-up with Flipkart".  
  57. ^ "Moto G launched in India, priced at Rs 12,499 for 8GB and Rs 13,999 for 16 GB".  
  58. ^ "Flipkart eyes long-term innings with Motorola post MotoG debut".  
  59. ^ "Motorola-Flipkart to launch Moto X today, prices start at Rs 23,999".  
  60. ^ "Moto X launch tomorrow, prices start at Rs 23,999".  
  61. ^ "Motorola-Moto E on Flipkart, priced start at Rs 6,999". 15 May 2014. 
  62. ^
  63. ^
  64. ^ "Money Control Article for MI3 sold out in 2 seconds". 
  65. ^ "Flash sale of Xiaomi on 12 August 2014- Economic times". 
  66. ^ "40,000 Xiaomi Redmi 1S units, 3,00,000 customers". 
  67. ^ "40,000 Xiaomi Redmi 1s units go off shelves in 4.5 seconds". 
  68. ^ "40,000 Redmi 1S Smartphones Gone in 3.4 Seconds: Xiaomi". 
  69. ^ "60,000 Redmi 1S Smartphones Go Out of Stock in 5.2 Seconds: Xiaomi". 
  70. ^ "60,000 Redmi 1S Phones Go Out of Stock in 13.9 Seconds, Says Xiaomi". 
  71. ^ "50,000 Redmi Note handsets sold out in 6 seconds". 
  72. ^
  73. ^
  74. ^
  75. ^
  76. ^
  77. ^ "ET Awards 2012-13: How IIT-alumnus Sachin Bansal built Flipkart into a big online brand". The Economic Times. Retrieved 26 September 2013. 
  78. ^ "Flipkart awarded at CNBC-TV18’s India Business Leader Awards 2012". Firstpost. Retrieved 10 October 2013. 
  79. ^ " Leaders of Tomorrow Awards 2011". Mediavataar. Retrieved 10 February 2012. 
  80. ^ "Comparative Study: Mobile Prices Indian E-Com Stores 2013". Retrieved 25 November 2013. 
  81. ^ "". Wikihow. 

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.